1. Providing Women Producers with the Tools to Manage Risk Presented by: Margaret Viebrock

2. Pullman’s Tractorette School - 1942

3. What Do Women Want?  Close to home  Work in small groups  Hear from women just like them  Support networks  Focused conversations  Practical application  Hear about success & failures

4. Keynote Speakers Successful Business Strategies Reduce financial risk Improve marketing Work-Life Balance Labor issues Identify strength & hire for weaknesses Market instability Trini Campbell Riverdog Farm Guinda, CA “Lettuce Turnip the Beet: A Woman’s Guide to Growing Her Farm”

6. Follow-Up Workshops  Cost of Production  QuickBooks  Balancing Competing Commitments  HR Workshop: Legal Farm Interns  Succession Planning  Forming Networks

7. What Women Said They Did… 10 Month Follow-up Developed a business plan Identified my risks Use government programs Improved interview process Clarified my vision Purchased insurance Followed my action plan Improved my bookkeeping Plan for working capital

8. Keys to Success …  Find out what is important to women producers  How do they want to learn?  Offer a variety of learning formats  Fully engaged planning team  Marketing – commodity involvement  Constant Contact  Brown Paper Tickets