3. Creative Services Television Radio Print Outdoor Social POS, In-Store Demos Culinary Services Marketing and Promotion Designs

7. Creative Services Private Joint-Ventures Leveraging w/ Other Gov Agencies

8. Various Campaigns

12. Emphasis on “Local”

13. User rate exceeds availability 72% of shoppers purchase regularly Freshness82% Economy75% Taste58% Knowing Source 51% Price38% Nutrition36% Environment35% Appearance28%

14. Emphasis on “Local” 51% Say within 50 Miles; 30% within State lines 76-100 <26 26-50 51-75 100+

15. Emphasis on “Local” Poultry Pilgrim’s Pride Seafood “Go Native” Made in Dade Hillsborough Local Gainesville Local

16. Emphasis on “Local”

19. Retail Incentive Campaigns Southern Incentive Programs Retail Incentive

22. Retail Partners U.S. and Canada AMCE, A&P, AWI, Affiliated Bi-Lo, Bozzuto’s, Bravo (New York), Farm Fresh, Food Basics, Fortinos, Hannaford, Ingles Market, Jewel-Osco, Kroger, Loblaws, Lowes, Market Basket, Meijer, Metro, Nash Finch IGA, Nash Finch Independent, National Grocers, Penn Traffic, Price Chopper, Golub, Provigo, Roundty’s, Sobeys Atlantic, Sobeys Ontario, Sobeys Quebec, Spartan, Ukrop, Zehrs

23. Retail Partners Florida Albertsons, Bravo (Florida), Harvey’s Supermarket, Publix, Sedano’s Sweetbay Supermarkets, Wal-Mart, Winn-Dixie

24. Retail Partners International Specific Campigns Waitrose - UK SuperQuinn - Ireland Price Mart - CA/Caribbean Jinwon - Korea

26. Retail Incentive Campaigns

31. Participation and ROI 40+ Retailers w/ 11,000+ Outlets 15 Countries 08-09 Increase $142.8M Direct Farm Cash Receipts

33. Retail Incentive Campaigns 20,000 cases sold last year compared to 63,644 cases this year. 218% Increase

35. Competitive Intelligence FASS Pricing Internal Research External Leveraged Research 3 rd Party Research Response vs. Reactive

36. Competitive Intelligence

39. Retail Partnerships Commodity Education Ethnic Marketing Fresh From Florida Kids Boomer Campaigns POS Cost-Share In-Store Demos Coupons Social Media

43. Business Plan Capital People

45. Recap Campaign Development Creative Services Direct and Indirect Tie-Ins Retail and Logo Incentives Competitive Intelligence

47. Good Fast Cheap