1. The Design Process 1. Define the Pro blem 2. Conduct Research 3. Generate Ideas 4. Choose a Solution 5. Build a Prototype 6. Evaluate the Solution 7. Report the Process 8. Redesig n

2. The Design Process Designing a Product Ad 1. Define the Pro blem 2. Conduct Research 3. Generate Ideas 4. Choose a Solution 5. Build a Prototype 6. Evaluate the Solution 7. Report the Process 8. Redesig n 1.What is the product and what does it do? 1.Who uses this product? 1.Why do we need an ad? 1.What do we want people to know? 1. Define the Problem

3. The Design Process Designing a Product Ad 1. Define the Pro blem 2. Conduct Research 3. Generate Ideas 4. Choose a Solution 5. Build a Prototype 6. Evaluate the Solution 7. Report the Process 8. Redesig n 1.Is there already an existing ad? Is it effective? Why or why not? 1.How is advertising for this product currently delivered? 1.What are the requirements and constraints? 2. Conduct Research

4. The Design Process Designing a Product Ad 1. Define the Pro blem 2. Conduct Research 3. Generate Ideas 4. Choose a Solution 5. Build a Prototype 6. Evaluate the Solution 7. Report the Process 8. Redesig n 1.Brainstorm possible ads. 1.Explore copy. 1.Explore imagery and visuals. 2.Explore media types appropriate for the target audience. 3.Develop idea sketches. 3. Generate Ideas

5. The Design Process Designing a Product Ad 1. Define the Pro blem 2. Conduct Research 3. Generate Ideas 4. Choose a Solution 5. Build a Prototype 6. Evaluate the Solution 7. Report the Process 8. Redesig n 1.Which ideas best fit? 1.Is the solution feasible? 1.Is the solution realistic? 2.Which solution deserves further exploration? 4. Choose a Solution

6. The Design Process Designing a Product Ad 1. Define the Pro blem 2. Conduct Research 3. Generate Ideas 4. Choose a Solution 5. Build a Prototype 6. Evaluate the Solution 7. Report the Process 8. Redesig n 1.Storyboard, storyboard, storyboard. 1.Develop the graphics, copy and collect footage as needed. 1.Compile the ad(s). 5. Build a Prototype

7. The Design Process Designing a Product Ad 1. Define the Pro blem 2. Conduct Research 3. Generate Ideas 4. Choose a Solution 5. Build a Prototype 6. Evaluate the Solution 7. Report the Process 8. Redesig n 1.Does the solution meet the requirements and constraints? 1.Test the ad with the target market. 1.Get feedback. 2.Does it work, is the message clear? 6. Evaluate the Solution

8. The Design Process Designing a Product Ad 1. Define the Pro blem 2. Conduct Research 3. Generate Ideas 4. Choose a Solution 5. Build a Prototype 6. Evaluate the Solution 7. Report the Process 8. Redesig n 1.What worked? What didn’t? 1.What were the challenges in designing and developing this ad? 1.What information do you have now that you didn’t before? 2.How would you change your process and the outcome of your ad? 7. Report the Process

9. The Design Process Designing a Product Ad 1. Define the Pro blem 2. Conduct Research 3. Generate Ideas 4. Choose a Solution 5. Build a Prototype 6. Evaluate the Solution 7. Report the Process 8. Redesig n In a perfect world, there is time to go through the process again. Your new findings allow you to redefine the problem and jump back into step 1. This process is ongoing. 8. Redesign