1. Student success is the first priority

2. Increasing Student Response Rates Presenters  Magaly Tymms, Associate Director, Academic Effectiveness and Assessment  Leigh Hopf, Director, Institutional Effectiveness February 18, 2012 Institutional Research and Effectiveness St. Petersburg College P.O. Box 13489, St. Petersburg, FL 33733 (727) 712-5237 FAX (727) 341-5411 Florida Association of Institutional Research2

3. Student success is the first priority St. Petersburg College Quick Facts  SPC, established in 1927, is the oldest 2-year college in Florida  First Community College in Florida to offer 4 year degrees (2002)  9 Campuses throughout Pinellas County  2010-11 FTE: 20,011 (LD), 2,396 (UD)  Opening Fall 2011 credited enrollment: 33,480  Annual 2010-11 headcount: 64,094 February 18, 2012Florida Association of Institutional Research3

4. Student success is the first priority February 18, 2012 Student Assessment Points Students surveyed multiple times Florida Association of Institutional Research4

5. Student success is the first priority February 18, 2012 Background Don Dillman’s Five Elements  Respondent- friendly questionnaire  Up to five contacts with the respondent  Inclusion of stamped envelope  Personalized correspondence  A token financial incentive that is sent with the survey request Florida Association of Institutional Research5

6. Student success is the first priority Increasing Student Response Rates  Personalization  Multiple Points of Contact  Multiple Modalities  Embedding In Existing Processes  Stakeholder Involvement  Marketing February 18, 2012Florida Association of Institutional Research6

7. Student success is the first priority Personalized Email and Letter February 18, 2012Florida Association of Institutional Research7

8. Student success is the first priority February 18, 2012 Multiple Points of Contact First email Second emailThird email First mailing Second mailing 2 weeks Recent Alumni Survey Multiple Points of Contact 2 weeks Florida Association of Institutional Research8

9. Student success is the first priority Multiple Points of Contact February 18, 2012Florida Association of Institutional Research9

10. Student success is the first priority February 18, 2012 Multiple Modalities Florida Association of Institutional Research10

11. Student success is the first priority Embedding In Existing Processes  Entering Student Survey  Graduating Student Survey  Student Survey of Instruction  Point of Service Surveys  General Education Assessment February 18, 2012Florida Association of Institutional Research11

12. Student success is the first priority Increasing Student Response Rates February 18, 2012Florida Association of Institutional Research12

13. Student success is the first priority February 18, 2012 General Education Assessment Angel Course list Florida Association of Institutional Research13

14. Student success is the first priority February 18, 2012 General Education Assessment Florida Association of Institutional Research14

15. Student success is the first priority February 18, 2012 Stakeholder Involvement Create awareness and convey importance  Involve program administrators in the process  Request faculty assistance to inform students  Coordinate with programs that hand-carry surveys to local employers Florida Association of Institutional Research15

16. Student success is the first priority Program Administrator Awareness February 18, 2012Florida Association of Institutional Research16

17. Student success is the first priority Faculty Awareness February 18, 2012Florida Association of Institutional Research17

18. Student success is the first priority Faculty Awareness February 18, 2012Florida Association of Institutional Research18

19. Student success is the first priority Marketing to Students February 18, 2012Florida Association of Institutional Research19

20. Student success is the first priority Student Awareness February 18, 2012Florida Association of Institutional Research20

21. Student success is the first priority Student Awareness February 18, 2012Florida Association of Institutional Research21

22. Student success is the first priority Student Awareness February 18, 2012Florida Association of Institutional Research22

23. Student success is the first priority Student Awareness February 18, 2012Florida Association of Institutional Research23

24. Student success is the first priority Student Awareness February 18, 2012Florida Association of Institutional Research24

25. Student success is the first priority February 18, 2012 Questions/Next Steps Florida Association of Institutional Research25