1. Marketing

2. Intro to Sports & Entertainment Marketing  What comes to mind when you think of Marketing?  Are Sports and Entertainment marketed in the same way?  What was the last sporting event you attended or the last entertainment event?  Did you witness marketing at the event?  Did you attend the event due to marketing?

3. Intro to Sports & Entertainment Marketing  Marketing  Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objective  What does this mean in your own words?

4. Intro to Sports & Entertainment Marketing  Marketing  Creation: Involves product development  Maintenance: Marketing must continue as long as the business operates  Satisfaction: Must meet the needs of BOTH businesses and customers  Exchange Relationship: Occurs when people both give and receive something of value

5. Intro to Sports & Entertainment Marketing  Utilities  Attributes of goods/services that make them capable of satisfying consumers’ wants and needs  4 Utilities 1. Form 2. Place 3. Time 4. Possession

6. Intro to Sports & Entertainment Marketing  Form: Making products that consumers need and want – Special features or ingredients  Place: Having a product where customers can buy it – Online / Mail / Retail  Time: Having products available when consumers want them – Store hour / Holiday events  Possession: Exchange of a product for money – Cash / Credit / Layaway  Information: Communication with consumers – Information about the product and how to use it

7. Intro to Sports & Entertainment Marketing  Four Marketing Elements (4 P’s)  Product:  What a business offers customers  Place (some times referred as Distribution):  Locations and methods used to make products available to customers  Price:  Amount customers pay for products  Promotion  Ways to encourage customers to purchase products and increase customer satisfaction

8. Intro to Sports & Entertainment Marketing  Four Marketing Elements (4 P’s)  Which of the 4 P’s is most important?  Why?  What is the 5 th P?

9. Intro to Sports & Entertainment Marketing  Sports Marketing  Sports-based  Marketing of teams, sports, venues, and athletes  Examples?  Chicago Bears, MLB, Rose Bowl, Payton Manning  Traditional  Efforts to incorporate sports into the firm’s marketing  Examples?  Coke, Pinnacle Bank, Wheaties, HD TV

10. Intro to Sports & Entertainment Marketing TraditionalSports Based

11. Intro to Sports & Entertainment Marketing  Entertainment Marketing  Influencing how customers choose to use their time and money  Marketed as a product  Examples?  Iron Man, WWE, DMB Concert  Entertainment to draw attention to other products  Examples?  Hiring a celebrity to endorse a product

12. Intro to Sports & Entertainment Marketing Marketed as Product Draw Attention to Other Products