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Gordon A. Smith Executive Director & Chief Operating Officer March 22, 2010.

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Presentation on theme: "Gordon A. Smith Executive Director & Chief Operating Officer March 22, 2010."— Presentation transcript:

1 Gordon A. Smith Executive Director & Chief Operating Officer March 22, 2010

2 State of the USTA Membership is at an all time high at 743,394! USTA League total participation is up 5% to 738,789 players – an all time high! The QuickStart play format continues to grow with 1,300+ tennis facilities offering QST. Over 500 permanent QST courts installed in 2009. In 2009 alone, we’ve been able to provide hundreds of parks with technical assistance & helped 1,500 public courts get built. Thanks for your help in all of these areas!

3 3 Total participation has broken 30 million (a 12% increase over 2008 & a 25% increase since 2003) Total Participation: Played tennis at least once in past year U.S. age 6+ population that played tennis in past year

4 4 14.8 million people played tennis between 4 and 20 times last year (a particularly steep jump of 26% over 2008) Regular Players: Played tennis 4-20 times in past year U.S. age 6+ population that played tennis 4-20 times in past year

5 5 Frequent players dipped to 5.4 million (down just over 3% from 2008) Frequent Players: Number of players who have played 21+ times in past year U.S. age 6+ population that played tennis 21+ times in past year

6 6 Nearly 7 million former players—the highest mark for the third year in a row—came back to the game in 2009, up 18% over 2008 Rejoining Players: Started playing tennis again in past year after having stopped for at least one year U.S. age 6+ population that started playing tennis again in past year

7 The 2009 SGMA Survey corroborates the 2009 USTA / TIA and shows tennis as the fastest growing traditional sport in the United States.

8 Source: 2010 Sports and Fitness Participation Report - SGMA TRADITIONAL SPORTS Change from 2000 - 2009

9 Participation by Ethnicity (Age 6+) 2008 vs. 2009

10 Ethnic Penetration 2009

11 White (Non-Hispanic) Non-White

12 QuickStart / Junior Team Tennis

13 Courts Partnerships with our Professional Teaching Organizations Mandatory for Competition –ITF –Southern –USTA Parents Local League Infrastructure Investment of Resources

14 Player Development 10 Regional Training Centers in 6 Sections PD will work with 1200+ Coaches nationwide this year Training Center opens at USTA Billie Jean King National Tennis Center

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16 Player Development 10 Regional Training Centers in 6 Sections PD work with 1200+ Coaches nationwide this year Training Center opens at USTA Billie Jean King National Tennis Center Committed to QuickStart Tennis

17 USTA Highlights US Open New ad campaign: It Must Be Love

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20 USTA Highlights US Open New ad campaign: It Must Be Love Community Tennis highlighted like never before

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22 USTA Highlights US Open New ad campaign: It Must Be Love Community Tennis highlighted like never before US Open Draw reveal show on ESPNews –Roger Federer and Serena Williams participating New ESPN / Tennis Channel Partnerships –Combined with CBS, highest television hours in history –221.5 live hours –CBS total viewership up 24% vs. 2008 –14.6 million watched all or part of men’s final Andre Agassi at Opening Night

23 US Open New all-time attendance record – 721,059 NJTL 40 th Anniversary and Breaking the Barriers function USOpen.org had over 13.5 million unique visitors from over 200 countries – 47% increase vs. 2008 Nearly 14 million activated live match streaming on USOpen.org Players once again rated US Open overall experience #1 vs. other slams Second best financial US Open – even in economic recession

24 What’s New for 2010 US Open? The US Open is Open

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26 What’s New for 2010 US Open? Expanded US Open Draw Reveal Show The Octagon The US Open is Open

27 Merchandise Octagon Improvements

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29 What’s New for 2010 US Open? The US Open is Open Expanded US Open Draw Reveal Show The Octagon Promenade Experience 3D / Telemetry / Microphones in Player Boxes

30 Live out your imagination not your history. -Stephen R. Covey

31 The End


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