1. Lecture by Susie Roberts EWHS 5/29/13

2.  1) Celebrity Tweets  2) Facebook Promotions  3) Foursquare Specials  4) Instant Twitter Followers  5) You Tube Campaigns  6) Paid Referrals

3.  On the Lowe’s website, you can learn how to do everything from building a deck to fixing a leaky faucet. Why does the company put so much effort into providing how-to information for customers?  Increases the chance that customers will buy supplies at Lowes because they hope that they will be seen as knowledgable.  Even it the reviews are negative, it provides them with information.  Do you think it is a good idea for companies to allow reviews on their website?

4.  Network, Network, Network  Stalking for Job Placement  Brand Yourself  Prepare to be Googled  35% of employers who used social networking to check on potential hiring candidates found content that caused them not to hire.  45% of employers used social networking sites to screen potential employees in 2009.

5.  1) How does it work? PPC is all about key words related to your product of service. Load these into your account with a search engine. Your ad will be displayed once a person using the search engine uses those key words.  ~your position on the search engine depends on how much you bid for the keywords.  ~each time a customer clicks on your ad to get to your site, you will pay your pre-set bid price.

6.  Blogging  Social Networking  Online Reviews and Opinions  Multimedia Tools

7.  2) How much does it cost?  ~you will pay an account set-up fee with the search engine,and then only the pre-set bid price for each click by a customer. You can specify how much you are willing to pay on a given day.  3) What can I do on a tight budget?  ~Be specific with your key words and add qualifiers

8.  5) Can PPC work with other ads?  ~ Yes, it’s controllable with other online ads. You can turn it off and on which can help you during quiet periods.

9.  7) How do I get started?  ~ Most major search engines accept paid listings, but Google AdWords, Microsoft  adCenter, and Yahoo! Search Marketing are the most often discussed.