1. ER-0317/2/99 G R U P O S G A E Connecting People The Collective Business Approach EdReNe December 2007 Paul Sire Knowledge Mng. Sociedad Digital de Autores y Editores

2. ER-0317/2/99 G R U P O S G A E DRM 2 Empowering the Digital Society “ La Central Digital ” Is a digital content repository created by sDae, Sociedad Digital de Autores y Editores, which is part of the SGAE Group the Spanish Collective Rights Society for its 65,000 members: authors, composers, script writers.

3. ER-0317/2/99 G R U P O S G A E DRM 3 Main Achievements La Central Digital is the largest independent content aggregator in Spain, with Multi- Content and Multi-Format (for the various Business Models). It provides online distribution services to authors, producers and publishers so that they can sell and promote their catalogues to the largest and best Digital and Mobile Channels.

4. ER-0317/2/99 G R U P O S G A E DRM 4 Aims Global B2B marketplace mainly for audio/audiovisual content. Promotes New Business Models for the legal sale of cultural contents in Digital Formats, so as to: To promote repertoire of members. To favour new "windows" for independent & one- man producers to sell on-line. Guarantee full legal and technical intellectual property rights protection and clearance

5. ER-0317/2/99 G R U P O S G A E DRM 5 The Portal

6. ER-0317/2/99 G R U P O S G A E DRM 6 Software Features 1.Respository: Digital objects meta-base data allowing definition of any data meta- model 2.Business management support system, that creates and manages basic data required for the functions of all other modules. Including – Suppliers’ work zone – Administrators’ work zone – Content administration – Administration of products and prices 3.Data and object uploading tool, for any defined meta-model. 4.Content distributors: – Video viewer – Audio player – PDF viewer All distributors: Open up a full range of e-commerce (B2C) private label transactions. Solution for the internet sale of digital content, providing guaranteed control of use and secure content exchange. Including: – Web technology. Internet shop upon demand and web management of business information.

7. ER-0317/2/99 G R U P O S G A E DRM 7 Windows

8. ER-0317/2/99 G R U P O S G A E DRM 8 More Windows

9. ER-0317/2/99 G R U P O S G A E DRM 9 Services Marketing Plan Legal Framework Promotion to attract ask & bid on both sides Privacy/transparency Proven Reports Methodology Support on system deployment & operation Consulting on Archiving/Digitalisation Administration & Control of digital contents Secure distribution Flexibility on business model implementation Real time monitoring 80% to rights holders; with quarterly settlements

10. ER-0317/2/99 G R U P O S G A E DRM 10 In Educatioanal Context? Instituto Cervantes uses it to teach Spanish… The music and audio-visual industries have extensive experience in DRM & Business Models. E-learning must develop towards more use of rich media content. = SYNERGIES TO BE EXPLOITED But with a more collaborative/ less-competitive management approach. And by learning from mistakes in media world.

11. ER-0317/2/99 G R U P O S G A E DRM 11 Stakeholders TEACHERS, TRAINERS, EXPERTS SUPPLIERS MULTIMEDIA PRODUCERS EDUCATIONAL CENTRES, PUBLISHERS, etc. CONTENT DATABASE USERS/ MARKET RIGHTS MANAGEMENT SYSTEM

12. ER-0317/2/99 G R U P O S G A E DRM 12 THE COMPLETE PICTURE