1. Train the Trainers 17 & 18 May 2010 Sofia, Bulgaria

5. CHANGE AGENTS

6. POLITICS European Parliamentarians National Parliamentarians Policy makers

7. CHANGE AGENTS POLITICS European Parliamentarians National Parliamentarians Policy makers CIVIL ORGANISATIONS Consumer organisations Minority organisations Workers Unions Teachers unions Religious organisations Political parties Pressure groups

8. CHANGE AGENTS POLITICS European Parliamentarians National Parliamentarians Policy makers EDUCATIONAL INSTITUTES Research institutes Media training centres Schools for Journalism Universities Regular education CIVIL ORGANISATIONS Consumer organisations Minority organisations Workers Unions Teachers unions Religious organisations Political parties Pressure groups

9. CHANGE AGENTS POLITICS European Parliamentarians National Parliamentarians Policy makers EDUCATIONAL INSTITUTES Research institutes Media training centres Schools for Journalism Universities Regular education CIVIL ORGANISATIONS Consumer organisations Minority organisations Workers Unions Teachers unions Religious organisations Political parties Pressure groups INDIVIDUALS Journalists HRM-managers Diversity managers Programme makers Opinion leaders Dignitaries Community leaders

10. MEDIA ENVIRONMENT

11. LEGISLATION AND CONTROLLING BODIES

12. MEDIA ENVIRONMENT LEGISLATION AND CONTROLLING BODIES MEDIA USERS

13. MEDIA ENVIRONMENT LEGISLATION AND CONTROLLING BODIES LABOUR MARKET MEDIA USERS

14. MEDIA ENVIRONMENTMEDIA OUTLETS LEGISLATION AND CONTROLLING BODIES LABOUR MARKET MEDIA USERS

15. MEDIA OUTLETS Local, regional, national and global Public and commercial

16. MEDIA OUTLETS Local, regional, national and global Public and commercial PRINT Newspapers Magazines

17. MEDIA OUTLETS Local, regional, national and global Public and commercial RADIO Terrestrial Satellite Cable Digital Internet PRINT Newspapers Magazines

18. MEDIA OUTLETS Local, regional, national and global Public and commercial TELEVISION Terrestrial Satellite Cable Digital Internet RADIO Terrestrial Satellite Cable Digital Internet PRINT Newspapers Magazines

19. MEDIA OUTLETS Local, regional, national and global Public and commercial TELEVISION Terrestrial Satellite Cable Digital Internet RADIO Terrestrial Satellite Cable Digital Internet INTERNET Portals Websites Weblogs Forums Web Radio Web Television E-zines, journals PRINT Newspapers Magazines

20. MEDIA OUTLETS

21. OWNERSHIP Public Independent Government appointees Representation of the audiences Association / membership organisations Commercial Individual Corporate Cross ownership

22. MEDIA OUTLETS COMPANY POLICIES Commercial policies Journalistic principles Programming policies Personnel-policies Diversity policies Sponsor and PR – policies Political alliances OWNERSHIP Public Independent Government appointees Representation of the audiences Association / membership organisations Commercial Individual Corporate Cross ownership

23. MEDIA OUTLETS STAFF Management Journalistic staff Programme makers Technical facilitators Creative facilitators Secretarial staff COMPANY POLICIES Commercial policies Journalistic principles Programming policies Personnel-policies Diversity policies Sponsor and PR – policies Political alliances OWNERSHIP Public Independent Government appointees Representation of the audiences Association / membership organisations Commercial Individual Corporate Cross ownership

24. MEDIA FACILITATORS Press agencies Production companies Facility companies Advertising companies Audience research and ratings institutes Pollsters Manpower agencies Training institutes MEDIA OUTLETS STAFF Management Journalistic staff Programme makers Technical facilitators Creative facilitators Secretarial staff COMPANY POLICIES Commercial policies Journalistic principles Programming policies Personnel-policies Diversity policies Sponsor and PR – policies Political alliances OWNERSHIP Public Independent Government appointees Representation of the audiences Association / membership organisations Commercial Individual Corporate Cross ownership

25. LABOUR MARKET

26. BRANCH CENTRES

27. LABOUR MARKETEMPLOYERS ORGANISATIONS BRANCH CENTRES

28. LABOUR MARKET VOCATIONAL TRAINING EMPLOYERS ORGANISATIONS BRANCH CENTRES

29. LABOUR MARKET VOCATIONAL TRAINING EMPLOYERS ORGANISATIONS WORKERS UNIONS BRANCH CENTRES

30. CONTROLLING BODIES Independent Broadcasting Authorities Councils of Journalism Press complain structures Ombudsman Parliaments Ministry of Press

31. CONTROLLING BODIES Independent Broadcasting Authorities Councils of Journalism Press complain structures Ombudsman Parliaments Ministry of Press STATUS

32. CONTROLLING BODIES Independent Broadcasting Authorities Councils of Journalism Press complain structures Ombudsman Parliaments Ministry of Press STATUS RESPONSIBILITIES CONTROLLING BODIES

33. Independent Broadcasting Authorities Councils of Journalism Press complain structures Ombudsman Parliaments Ministry of Press STATUS ACCOUNTABLE TO WHOM? RESPONSIBILITIES CONTROLLING BODIES

34. Independent Broadcasting Authorities Councils of Journalism Press complain structures Ombudsman Parliaments Ministry of Press RESPONSIBILITIES MEDIA ORGANISATIONS STATUS ACCOUNTABLE TO WHOM? RESPONSIBILITIES CONTROLLING BODIES

35. MEDIA CONSUMER

36. AUDIENCE Program message Information Education Culture

37. MEDIA CONSUMER AUDIENCE Program message Information Education Culture CONSUMER Licence fee Broadcast tax Cable fee Satellite fee Phone in costs TV- and internet shopping Target group advertisers

38. MEDIA CONSUMER AUDIENCE Program message Information Education Culture PRODUCER Interactive media Community media Internet Participation in programmes Part of the news CONSUMER Licence fee Broadcast tax Cable fee Satellite fee Phone in costs TV- and internet shopping Target group advertisers

39. MEDIA CONSUMER AUDIENCE Program message Information Education Culture PRODUCER Interactive media Community media Internet Participation in programmes Part of the news CONSUMER Licence fee Broadcast tax Cable fee Satellite fee Phone in costs TV- and internet shopping Target group advertisers CONTROLLER Ratings Monitoring- and mediawatch activities Consumer organisations Civil organisations

40. MEDIAUSERS

41. NGO’s and minority organisations Spokespersons Representation in advice councils

42. MEDIAUSERS Participation and co-operation in programs Experts Talkshows Entertainment NGO’s and minority organisations Spokespersons Representation in advice councils

43. MEDIAUSERS Participation and co-operation in programs Experts Talkshows Entertainment Interactive participation Letters to the editor Media monitoring Dialogues with journalists NGO’s and minority organisations Spokespersons Representation in advice councils

44. MEDIAUSERS Media education School curricula Critical media behaviour Participation and co-operation in programs Experts Talkshows Entertainment Interactive participation Letters to the editor Media monitoring Dialogues with journalists NGO’s and minority organisations Spokespersons Representation in advice councils