3. Historical Overview Responsible Hospitality Council1992 – Present Community coalition dedicated to reducing problems associated with irresponsible alcohol service Focus on voluntary compliance Primary strategies -Peer intervention -Education NU Directions Campus/Community Coalition1998 – Present Campus/community coalition dedicated to reducing high-risk drinking among college students Focus on environmental management Primary strategies -Policy -Education -Enforcement

4. $700,000, five-year grant funded by the Robert Wood Johnson Foundation; $500,000, four-year extension NU is one of 9 universities selected nationwide to pilot new strategies Directed by a campus- community coalition Environmental Approach

5. Why Establish a Campus/Community Coalition? Systems approach Broad base of support Provides additional resources Ensures mutually reinforcing messages

6. Building a Coalition: Getting Started Establish a core planning team. Brainstorm individuals/organizations to serve on coalition. Publicly announce the coalition and its work. Reach group consensus on the purpose, guiding principles and desired outcomes.

7. Community Law Enforcement (City and County) Prevention/Intervention Professionals Parents Retailers Government Officials Advocacy Groups Neighborhood Representatives High School Administrators Campus Senior Administrators Student Judicial Affairs Substance Abuse Professionals Students Greek Affairs Faculty Housing Staff Greek Advisors Campus Law Enforcement NU Directions Coalition Membership

8. Key Informant Survey Results Sense of making a difference Awareness of community issues Personal growth - Involvement worth time and effort Decisions are always/usually made using data to direct decisions Satisfaction with work plan and pace of implementation Good cooperation/communication between campus and community Conflict is handled well

10. Monitoring Growth Ratios for Liquor Licenses

11. Number of Admissions Percent of Total Average BAC License A9316%.169 License B499%.183 License C438%.160 License D438%.160 License E336%.159 License F326%.169 License G315%.181 License H234%.165 License J224%.163 License K193%.179 Total (403)388/56969%.169 Last Drink Data 1/2003 – 1/2004

12. 20% 60% 20% Always act ethically Open to Influence Never act ethically Source: Dr. Janice Lawrence, Associate Director of the Program in Business Ethics and Society, UNL

13. OPPORTUNITY for innovators Direct link between hospitality businesses and students Opportunity to offer specials and events Provides students with event planning tool kit

14. Focus of card: 1. It’s your birthday. You decide what you want to do – don’t let friends pressure you. 2. There are real risks to a crawl and hour of power. 3.There’s an alternative – go to NUtodo.com and get some birthday specials Hospitality Component: Reducing Risks of Bar Crawls: A Guide for Establishments

15. OPPORTUNITY for innovators

16. 20% 60% 20% Always act ethically Open to Influence Never act ethically Source: Dr. Janice Lawrence, Associate Director of the Program in Business Ethics and Society, UNL

17. EDUCATION for those who can be influenced Retail Liquor Sales Compliance Check Program

19. Responsible Beverage Service Training Web-Based Seller/Server Program Developed in cooperation with law enforcement, on-sale and off- sale managers and prevention professionals Created to reduce the barriers traditionally associated with instructor based training e.g., turnover, scheduling Funded by the Nebraska Office on Highway Safety Designed and hosted by the University of Nebraska-Lincoln Extended Education and Outreach office Designed to allow managers to customize curriculum to include management policies as well as laws Approximately 1600 users to date from 33 counties

21. 20% 60% 20% Always act ethically Open to Influence Never act ethically Source: Dr. Janice Lawrence, Associate Director of the Program in Business Ethics and Society, UNL

22. ENFORCEMENT for those who will not comply Cornhusker Place, Inc. “Last Drink” Data Conditions for high-risk licenses Citations, sanctions, and license revocation

23. 2003 Harvard College Alcohol Study, University of Nebraska-Lincoln Data Collected in Spring, 2003

24. Continued drop in UNL students drinking to get drunk

25. Noted drop in UNL students experiencing multiple problems due to their drinking (Primary Harms)

26. Noted drop in all measures of UNL students driving after drinking or riding with a driver who is high/drunk Credit: ASUN’s NU on Wheels

27. Noted drop in UNL students experiencing certain problems due to another student’s drinking (Secondary Harms)

28. Lessons Learned Collaborating with the Hospitality Industry 1.Coalitions must understand the needs and issues for local businesses by bringing licensees to the table. 2.Start with a win-win and gradually adopt more difficult strategies. 3. Consensus of community standards is essential. 4.Coalitions must recognize and work with barriers for business owners. 5.Develop flexible communication systems.

29. Lessons Learned Collaborating with the Hospitality Industry 6. Innovators play a key role in demonstrating that responsible hospitality is profitable. 7. Promote responsible businesses as examples of those “doing it right” in media stories. 8. Enforcement is essential for those unwilling to change. 9.Trust the process. 10. Celebrate your success publicly.

30. Lessons Learned Building and Sustaining a Successful Coalition 1.Top-level administrative support is necessary. 2.Start with “winnable” issues to build momentum. 3.Reach consensus on coalition purpose and member role. Orient new members to the strategic plan/format. 4.Hire a staff member who understands community organizing. 5.Recruit communications expertise, develop a communications plan to support your strategic plan.

31. Lessons Learned Building and Sustaining a Successful Coalition 6.Educating the media is critical. 7.Reinforce positive practices. 8.Provide opportunities for dialogue. All partners must be kept well informed. 9.Foster institutional ownership for long-term sustainability. 10.Celebrate coalition success.

32. For more information: NU Directions Linda Major, Project Director Tom Workman, Communications Student Involvement Lincoln, NE 68588-0453 402/472-2454 www.nudirections.org