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Television Bureau of Advertising Media Comparisons 2008 Adults.

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Presentation on theme: "Television Bureau of Advertising Media Comparisons 2008 Adults."— Presentation transcript:

1 Television Bureau of Advertising Media Comparisons 2008 Adults

2 2 TVB Media Comparisons Study 1,246 telephone surveys completed in 3-week period, January 2008. Fieldwork by Nielsen Media Research’s Custom Survey Division. The following highlights from the study are based on Adult 18+ respondents.

3 3 More Adults Say Broadcast Television is Their Primary Source of News Source: TVB, Nielsen Media Research Custom Survey 2008

4 4 Adults: Primary Source for News (%) Broadcast Cable News AgeTVNetworksRadioNewspapersInternetPublic TV 18+39.119.99.813.711.56.0 18-3438.714.611.18.421.85.3 18-4939.716.111.410.616.95.4 25-4940.116.811.610.915.45.3 25-5439.619.011.111.313.35.7 35-6439.520.510.314.58.86.4 65+38.327.65.520.91.66.0 18+39.119.99.813.711.56.0 18-3438.714.611.18.421.85.3 18-4939.716.111.410.616.95.4 25-4940.116.811.610.915.45.3 25-5439.619.011.111.313.35.7 35-6439.520.510.314.58.86.4 65+38.327.65.520.91.66.0 Source: TVB, Nielsen Media Research Custom Survey 2008

5 5 More Adults Turn to Broadcast Television First for Local Weather, Traffic or Sports Source: TVB, Nielsen Media Research Custom Survey 2008

6 6 Adults: First Source for Local Weather, Traffic of Sports (%) Broadcast Cable News AgeTVNetworksRadioNewspapersInternetPublic TV 18+51.211.37.45.718.26.1 18-3446.89.06.54.425.77.7 18-4950.28.96.64.223.56.6 25-4952.78.56.43.823.65.0 25-5452.79.96.43.822.54.8 35-6452.611.47.55.017.95.7 65+54.615.29.110.45.85.0 18+51.211.37.45.718.26.1 18-3446.89.06.54.425.77.7 18-4950.28.96.64.223.56.6 25-4952.78.56.43.823.65.0 25-5452.79.96.43.822.54.8 35-6452.611.47.55.017.95.7 65+54.615.29.110.45.85.0 Source: TVB, Nielsen Media Research Custom Survey 2008

7 7 More Adults Turn to Broadcast Television First for Breaking News Source: TVB, Nielsen Media Research Custom Survey 2008

8 8 Adults: First Source When a Breaking News Story is in Progress (%) Broadcast Cable News AgeTVNetworksRadioNewspapersInternetPublic TV 18+52.026.24.70.510.85.8 18-3448.921.93.80.218.66.6 18-4952.023.04.50.314.16.1 25-4954.522.35.10.312.15.7 25-5452.423.75.20.212.06.5 35-6452.427.14.90.69.05.9 65+56.331.35.31.11.84.2 18+52.026.24.70.510.85.8 18-3448.921.93.80.218.66.6 18-4952.023.04.50.314.16.1 25-4954.522.35.10.312.15.7 25-5452.423.75.20.212.06.5 35-6452.427.14.90.69.05.9 65+56.331.35.31.11.84.2 Source: TVB, Nielsen Media Research Custom Survey 2008

9 9 More Adults Feel Broadcast Television is Most Involved in Their Community Source: TVB, Nielsen Media Research Custom Survey 2008

10 10 Adults: Most Involved in Community (%) Broadcast Cable News AgeTVNetworksRadioNewspapersInternetPublic TV 18+54.85.57.026.21.55.0 18-3456.53.76.023.93.56.3 18-4957.44.15.924.92.35.4 25-4959.04.66.423.91.24.8 25-5457.85.46.624.01.15.1 35-6455.55.16.827.30.74.7 65+49.410.29.726.90.03.8 18+54.85.57.026.21.55.0 18-3456.53.76.023.93.56.3 18-4957.44.15.924.92.35.4 25-4959.04.66.423.91.24.8 25-5457.85.46.624.01.15.1 35-6455.55.16.827.30.74.7 65+49.410.29.726.90.03.8 Source: TVB, Nielsen Media Research Custom Survey 2008

11 11 In the Past 30 Days, 31.2% of Adults 18+ Visited Local Broadcast TV Station Websites Source: TVB, Nielsen Media Research Custom Survey 2008 Video Content on Station Sites is Accessed by a High Percentage of Adult 18+ Visitors “Visited a website affiliated with any Local Broadcast Television Station in the past 30 days.” 38.6% viewed video content while on Local Broadcast Station sites.

12 12 In the Past 30 Days, 40.3% of Adults 18-34 Visited Local Broadcast TV Station Websites Source: TVB, Nielsen Media Research Custom Survey 2008 Video Content on Station Sites is Accessed by a High Percentage of Adult 18-34 Visitors “Visited a website affiliated with any Local Broadcast Television Station in the past 30 days.” 38.7% viewed video content while on Local Broadcast Station sites.

13 13 In the Past 30 Days, 40.4% of Adults 18-49 Visited Local Broadcast TV Station Websites Source: TVB, Nielsen Media Research Custom Survey 2008 Video Content on Station Sites is Accessed by a High Percentage of Adult 18-49 Visitors “Visited a website affiliated with any Local Broadcast Television Station in the past 30 days.” 37.7% viewed video content while on Local Broadcast Station sites.

14 14 In the Past 30 Days, 38.1% of Adults 25-54 Visited Local Broadcast TV Station Websites Source: TVB, Nielsen Media Research Custom Survey 2008 Video Content on Station Sites is Accessed by a High Percentage of Adult 25-54 Visitors “Visited a website affiliated with any Local Broadcast Television Station in the past 30 days.” 37.7% viewed video content while on Local Broadcast Station sites.

15 15 Adults Turn to Local Television Station Websites for Local News and Event Information (%) 18+18-3418-4925-54 A Local Broadcast TV Station 33.439.539.339.0 A Local Newspaper 25.729.328.928.3 A Local Radio Station 7.36.26.47.0 Some Other Type of Local Website 4.66.45.85.1 Some Other Type of Non-Local Site 5.57.26.46.3 None/Don’t Use Websites 28.216.417.617.8 A Local Broadcast TV Station 33.439.539.339.0 A Local Newspaper 25.729.328.928.3 A Local Radio Station 7.36.26.47.0 Some Other Type of Local Website 4.66.45.85.1 Some Other Type of Non-Local Site 5.57.26.46.3 None/Don’t Use Websites 28.216.417.617.8 Source: TVB, Nielsen Media Research Custom Survey 2008

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