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One company. One Experience. Around the Globe Jones Lang LaSalle Corporate Offices Jones Lang LaSalle Operations We are: The world’s leading real estate services firm A full-service provider with more than 200 corporate offices and experts operating in 1,000+ locations in 70 countries The only provider capable of delivering a truly seamless experience—anywhere in the world 4
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5 A track record of achievement Named one of the world’s top 100 outsourcing providers on the IAOP 2010, 2011 and 2012 Outsourcing 100 ® list Forbes magazine’s Platinum 400 list in 2006, 2007 and 2009 FORTUNE magazine’s America’s Most Admired Companies in 2008 and 100 Best Companies to Work For in 2008, 2009 and 2011 Ethisphere Institute’s World’s Most Ethical Companies in 2008, 2009, 2010 and 2011 CRO (Corporate Responsibility Officer) magazine’s 100 Best Corporate Citizens list in 2007 and 2009 The U.S. Environmental Protection Agency’s Energy Star ® Partner of the Year in 2007, 2010 and 2011 and 2012 Energy Star ® Sustained Excellence Award
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6 Museums R&D centers Healthcare facilities Sports arenas Transportation centers Office Retail Logistics and industrial Hotels Mixed-use Mission-critical facilities Educational institutions High-net-worth individuals Non-profits Corporations Owners and investors Government agencies Our real estate specialtiesThe clients we serve Expertise serving a wide range of needs
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7 A commitment to owner and investor value We provide a comprehensive range of owner and investor services on a local, regional and global scale. Whether you require new or additional space or need to secure tenants, we have the resources and track record to help you achieve your investment goals. We also offer access to capital markets around the globe. Our experienced professionals can assist you with both investment sales and real estate investment banking services. OWNERS AND INVESTORS Agency Leasing Property Management Project and Development Services Development and Asset Strategy Energy and Sustainability Retail Investment Sales Real Estate Investment Banking TECHNOLOGY RESEARCH
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8 Diverse industry and asset experience ® ®
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9 Our professionals are leaders in real estate outsourcing. They are uniquely qualified to provide support across large or multi-national portfolios. In a manner than aligns your real estate and business objectives, we can help you: Manage facilities Implement projects Oversee new developments Execute transactions Administer leases We help drive productivity through your real estate decisions. Full-scale, strategic support for complex needs TECHNOLOGY RESEARCH OCCUPIERS Corporate Solutions Integrated Facilities Management Project and Development Services Tenant Representation Energy and Sustainability Lease Administration Strategic Consulting Corporate Capital Markets
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10 Diverse industry and asset experience
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11 The marketing landscape has almost completely shifted to the use of digital channels
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12 Digital Marketing: The story in numbers 12,000 properties online 12M property emails 7.4M visitors / 22M page views 10,000 pages online 52 websites, 26 languages Top sites growing 25% per year 17,000 web inquiries 120,000 registered users 100,000 reports downloaded 100,000 app downloads 188% increase in mobile traffic 34,000 Twitter followers 228,00 YouTube views 8,500 Facebook fans Mobile Access Attracting Visitors Marketing Properties Promoting Research Social Engagement Generating Leads Digital Marketing Platform
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13 Timeline: Web platform evolution Research system registers 60,000 new users in first year, serving out 50,000 research reports.. Global Rollout Roll out of new web sites across 44 countries in 22 languages. Focus on marketing our services and promoting the brand. Research SystemProperty Marketing Blogging, Twitter and YouTube are used to extend our global reach online. We establish outposts across channels. Social Media Property marketing capabilities online expand with improvements to global platform. 70% of countries come online. High traffic volumes and leads from the web open up a new sales channel. We focus on marketing core services of the firm Web Expansion 2008 2009 2010 2011 2012 New home page design and property improvements will drive web expansion in 2011. We will also enter the mobile space. Programme Expansion
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14 Traffic is increasing steadily: Driving business leads and research activity 2008 2009 2010 2011 Web traffic Business leads Global website launchWeb site redesignSocial media Mobile app launch Lead generation Property expansion Research downloads 6,000 pages online 11M property emails 5,200 properties online 47 sites, 22 languages 1 million 6 million 3.7 million 5 million Not tracked visitors 12500 9500 10 000 80,000 20,000 50,000
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15 Platform metrics
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Mobile device use Consumerization of IT Drive toward personal productivity Localized Marketing Access and portability of content Risk of disintermediation Increasing marketing costs 18
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Greater partnership between marketing and IT will drive adoption and innovation 25
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200720102013 Search Basic -Basic OOB search -Rudimentary display -Simple result set -No refiners or preview Scaled -Scaled with FAST Search -Improved user experience -Results and refiners -Content from external data sources Enhanced -Content by Search -Targeted content display -Term based navigation Mobile Limited -Required custom mobile application -Performance limitations with SharePoint lists -Data stored in SQL for mobile display Limited -Same as 2007 Improved -Device channels -Desktop, tablet, and small form factor mobile displays -Search driven content User Segmentation Unavailable -Required custom development Unavailable -Required custom development New -Core product offering -Critical marketing feature 28
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This has the potential to expand to over 100+ markets 30
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This user experience and resulting information will help us make the right investments in functionality for the future 32
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Will help minimize investment associated with building out additional websites for tablet and small form factor devices 33
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Our SharePoint sites would be completely mobile friendly Configuration vs. Customization – Get back to out of the box Audience segmentation would fully drive the user experience Search would drive a transition from a push to pull marketing 42 Metrics and user behavior tracking would be fully baked in Social and other content can be fully integrated into the user experience Capitalize on other Microsoft technologies and integrate emerging technologies
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MySPC
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