Download presentation
1
Roya Daemi, Minahil Bajwa, Amy Nicosia
2
Problem Slim profit margins Increased competition Drivers discontent
Graphic from Uber website Graphic from lyft website
3
Solution
4
Yellow Cab Company of D.C.
Graphic from Yellow Cab Company of D.C. website Fleet of 550 vehicles 80-85% operational Receive weekly rental fee from drivers
5
Drivers Renting from Yellow Cab DC
6
What is MOJIO? Plug-in Device Mobile Application
Graphic from Mojio website
7
How it Works Plugs into diagnostic port
Continually collects and transmits data Graphic from Mojio website
8
Data Collection Fuel Efficiency GPS Accuracy GPS Status GPS Lost Time
Graphic from City Taxi website Graphic from tnooz website
9
Raw Data to Usable Information
More Efficient Drivers More Efficient Cars Better Routes Better Car Mechanics and Efficiency Cut Costs Increased Efficiency Increase Profit
10
Yellow Cab Company of D.C.
Benefits Yellow Cab Company of D.C. Individual Drivers Increased profit margins Savings on fuel expense Better Drivers Better GPS system
11
But We’ve ALWAYS Done It This Way
Downside But We’ve ALWAYS Done It This Way Inflexibility of taxicab drivers to adopt Mojio. People, Processes, Systems
12
Revenue, Costs, and Profit
$5 X 52 X 454 $5 X 52 X 454 $149 X 500 $4.99 X 12 X 500 2015 2016 2017 Revenue $118,000 Cost $75,000 $30,000 Profit $44,000 $88,000
13
Cumulative Revenue and Costs
14
Driver Benefit: Fuel Efficiency Study
3 month campaign on driver awareness 1,000 individuals participated Suggestions on driver efficiency Cut 15-35% of fuel bill Graphic from 12 Tips for Fuel Economy Website
15
Cumulative Driver Benefits
16
Additional Benefit: GPS Map Application
Collects data with every use GPS Accuracy GPS Status GPS Lost Time Updates maps with the collected data to ensure the most accurate mapping application Graphic from Mojio website
17
Benefits: Yellow Cab Company of D.C.
Additional revenue from weekly rental fee Increased driver awareness Benefits: Individual Drivers More efficient driving, cutting fuel costs
18
Roya Daemi, Minahil Bajwa, Amy Nicosia
19
Roy Spooner Interview Date: October 28, 2014
Position: Regional Manager of Yellow Cab Company of D.C. Slim margins Rental rates What is included with rentals Percentage of operational taxicabs Percentage of dispatch vs. nondispatch taxicabs
20
Trevor Young Local D.C. taxicab driver
Average work work is hours Picks up passengers per shift Gas cost of $35-55 a day
21
Percentage of Drivers Who Adapt Mojio
Break-Even Points Percentage of Drivers Who Adapt Mojio Break-Even Point 100% 2015 Between months 7-8 75% Between months 10-11 50% 2016 Between months 6-7
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.