1. 001-91842 Owner: MRAN Rev *D Engineering Presentation Tech lead: EWOO nvSRAM Solution for Programmable Logic Controllers (PLCs) Cypress’s nvSRAM is the Most Reliable and Fastest Asynchronous Nonvolatile RAM Solution Presentation: To provide an engineering overview to customers for a Cypress solution Title slide: To define what the presentation will cover. The subtitle is a short sentence stating the key opportunity..

2. 001-91842 Owner: MRAN Rev *D Engineering Presentation Tech lead: EWOO The market for Programmable Logic Controllers (PLCs) is expected to grow from 9 million units in 2013 to 15 million units in 2017 1 PLC customers are demanding enhanced features: Precise multi-axis motion control High-speed acquisition and processing of sensor data Reliable safety systems Improved energy management PLCs require fast and high-reliability nonvolatile random access memories (NVRAMs) to store critical data reliably on power loss Battery-Backed SRAMs require batteries that increase maintenance costs, reduce reliability and violate RoHS regulations nvSRAM offers the industry’s fastest, battery-free, high-reliability NVRAM solution for PLCs 1 Semicast Research Programmable Logic Controller by Siemens Advances in Automation Are Driving PLC Market Growth 3 Market Vision: To define the market opportunity. Presents compelling data and end product photos relevant to the local market. 3

3. 001-91842 Owner: MRAN Rev *D Engineering Presentation Tech lead: EWOO Terms You Will Hear Today Programmable Logic Controller (PLC) A digital computer used to control industrial automation equipment or machinery Silicon Oxide Nitride Oxide Silicon (SONOS) Transistor A transistor with a polysilicon gate (S), an Oxide Nitride Oxide (ONO) gate dielectric and a Silicon substrate (S) used to create a nonvolatile memory storage cell Nonvolatile Static Random Access Memory (nvSRAM) Fast SRAM memory with a SONOS nonvolatile memory cell embedded in each SRAM cell to store data reliably on power loss Battery-Backed SRAM (BBSRAM) SRAM connected to a battery to store data on power loss Magnetoresistive Random Access Memory (MRAM) A nonvolatile random access memory that uses the magnetism of electron spin to store data Restriction of Hazardous Substances (RoHS) A European Union directive intended to eliminate the use of environmentally hazardous material in electronic components Open NAND Flash Interface (ONFI) Standard An open interface standard that assures the compatibility and interoperability of NAND devices from different vendors 4 Terms of Art (ToA): To clearly define for engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution.

4. 001-91842 Owner: MRAN Rev *D Engineering Presentation Tech lead: EWOO 1. PLCs require high-reliability nonvolatile random access memories (NVRAMs) Using BBSRAMs as NVRAMs requires battery backup to store data on power loss Using MRAMs as NVRAMs risks data corruption by magnetic fields generated by motors and solenoids 2. BBSRAM solutions force undesirable tradeoffs Batteries consume board space and require a power-management controller, increasing system cost and complexity Coin-cell batteries have a three-year lifetime, which adds cost by requiring system maintenance and downtime Data is lost if the battery charge is drained before system power is restored, so repairs must be made quickly Batteries contain heavy metals that violate RoHS regulations 3. PLC designers need NVRAMs with fast access times and flexible interface options Low-power asynchronous SRAMs have fast access times (45 ns) but require battery backup to store data on power loss Most NVRAMs do not offer an ONFI Standard interface, making them incompatible with many systems Cypress’s nvSRAM solves all these problems Stores data reliably on power loss without batteries, even in magnetic fields Eliminates the need for an external power-management controller Meets RoHS regulations Provides access times as fast as 20 ns Offers both high-speed asynchronous parallel and ONFI Standard 1.0-compatible interfaces Design Problems Engineers Face 5 Cypress RoHS-compliant nvSRAM is faster, more reliable and less complex than other NVRAM solutions Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution.

5. 001-91842 Owner: MRAN Rev *D Engineering Presentation Tech lead: EWOO 001-91842 Owner: MRAN Rev *D Engineering Presentation Tech lead: EWOO Parallel nvSRAM Is a Better Solution By choosing nvSRAM as your parallel Nonvolatile Memory solution… To produce more reliable solutions for PLCs at a lower cost. Battery required to store data on power loss 6 Extra board space for battery Low-power asynchronous SRAM Simplify a complex BBSRAM-based design… Programmable Logic Controller by Keyence Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started. Parallel nvSRAM solution with a small external capacitor

6. 001-91842 Owner: MRAN Rev *D Engineering Presentation Tech lead: EWOO App Notes:Comparison Between nvSRAM and BBSRAMs nvSRAM with RTC Design GuidelinesComparison Between nvSRAM and BBSRAMs nvSRAM with RTC Design Guidelines Datasheets:4Mb nvSRAM4Mb nvSRAM 4Mb nvSRAM with Real-Time Clock 8Mb nvSRAM 16Mb nvSRAM Solution Examples: To give detailed one-page memory Solution Example from the field in the specified format. Cypress nvSRAM Solution Example – Programmable Logic Controllers (PLCs) Design Challenges Log data reliably over a 15-year product lifespan Store data reliably on power loss Write real-time data in 20 ns Eliminate backup batteries to reduce cost, avoid regular maintenance, increase reliability and comply with RoHS Design with flexible interface options nvSRAM Solution Logs data continuously over a 15-year lifespan Stores data reliably on power loss Provides access times as fast as 20 ns Eliminates backup batteries Supports async parallel and ONFI 1.0 NAND interfaces nvSRAM Value Suggested Collateral Block Diagram Programmable Logic Controller by Siemens ASIC 1 /Microprocessor Output Module nvSRAM Level Translator Digital Inputs Digital Outputs Input Sensors Output Actuators 16 Nonvolatile Memory How To Get Started Click on the links above to download and view suggested nvSRAM collateral Order samples from your distributor Register at www.cypress.com for online technical supportwww.cypress.com 16 8 Flash UART 2 2 Level Translator Ethernet 4 16 Input Module 7 1 Application-specific integrated circuit 2 Universal asynchronous receiver/transmitter

7. 001-91842 Owner: MRAN Rev *D Engineering Presentation Tech lead: EWOO 001-91842 Owner: MRAN Rev *D Engineering Presentation Tech lead: EWOO 1 Low-power 16Mb asynchronous SRAM 2 Conditions: Max current, x16, 45 ns (nvSRAM), 45 ns (asynchronous SRAM), 45 ns (MRAM), 2.7 to 3.6 V, −40°C to +85°C 3 The power consumption over time (energy) is virtually the same for nvSRAM and BBSRAM when comparing the fastest access time of each device 4 An MRAM can be corrupted by magnetic fields FeaturenvSRAM Asynchronous SRAM 1 + Battery MRAM Access Time 20 ns45 ns35 ns Battery Requirement NoYesNo Active Write Current 2 52 mA25 mA 3 150 mA RoHS Compliant YesNoYes Magnetic Damage Risk No Yes 4 Cypress nvSRAM vs. Competition’s 8 Competitive Comparison: To define key features of the Cypress solution and demonstrate its superiority over the Next Best Alternatives (NBAs). Must be credible and objective to the salesperson and customer.

8. 001-91842 Owner: MRAN Rev *D Engineering Presentation Tech lead: EWOO 1 All comparisons made on Digikey 1Ku pricing on on February 24, 2015 2 Supplier 1Ku web pricing 3 $5.76 (four times in 15 years at $1.44 per battery), plus labor cost: $4.17 (four times in 15 years with labor at $50/hour and replacement time estimated at 75 seconds/battery) 4 Board space: 1.9 square inches at $0.05 per square inch on an eight-layer PCB $4.11 $2.33 $3.70 $6.03 $9.93 -$0.22 $0.10 $9.81 $19.95 Competitor Battery + Cradle Power-Management Controller BOM Integration Value Field Battery Replacement External Capacitor Board Space Saving Total Additional Value Total Value Delivered Target Cypress Solution: Total Cost: 5% Total Savings: CY14B104NA-ZS25XI $19.00 1 $0.95 EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. 9 nvSRAM in PLCs Solution Value Competitor Low-power SRAM: ISSI IS62WV25616DBLL Price: $4.11 1 BOM Integration Battery + cradle: Panasonic BR3032 + Memory Protection Devices Inc. BH3000-ND casing Price: $2.33 1 Power-management controller: Maxim MXD1210ESA Price: $3.70 2 Additional Value Field battery replacement cost 3 Value Added: $9.93 nvSRAM external capacitor: 68 µF, 6.3 V, tantalum Value Lost: -$0.22 1 Board space saving 4 Value Added: $0.10

9. 001-91842 Owner: MRAN Rev *D Engineering Presentation Tech lead: EWOO 001-91842 Owner: MRAN Rev *D Engineering Presentation Tech lead: EWOO 1.Download and read the App Note: Comparison Between nvSRAM and BBSRAMsComparison Between nvSRAM and BBSRAMs 2.Ask your distributor for free samples of 4Mb to 16Mb nvSRAM 3.Register to access online technical support at www.cypress.comwww.cypress.com Here’s How to Get Started 11 Call to Action: To tell salespeople how to proceed. To ask them to volunteer account names, to schedule joint account visits, to use the scripted email, and to set up a demo. Programmable Logic Controller by Schneider

10. 001-91842 Owner: MRAN Rev *D Engineering Presentation Tech lead: EWOO 001-91842 Owner: MRAN Rev *D Engineering Presentation Tech lead: EWOO References and Links Video: nvSRAM Basics VideonvSRAM Basics Video nvSRAM Datasheets: 1Mb nvSRAM, 4Mb nvSRAM, 8Mb nvSRAM, 16Mb nvSRAM1Mb nvSRAM4Mb nvSRAM8Mb nvSRAM16Mb nvSRAM nvSRAM w/ONFI Datasheet: 16Mb nvSRAM16Mb nvSRAM nvSRAM w/Real-Time Clock Datasheets: 1Mb nvSRAM, 4Mb nvSRAM, 8Mb nvSRAM, 16Mb nvSRAM1Mb nvSRAM4Mb nvSRAM8Mb nvSRAM16Mb nvSRAM App Note: Comparison Between nvSRAM and BBSRAMsComparison Between nvSRAM and BBSRAMs App Note: Replacing 4Mbit (256K x16) MRAM with Cypress nvSRAMReplacing 4Mbit (256K x16) MRAM with Cypress nvSRAM App Note: nvSRAM with RTC Design GuidelinesnvSRAM with RTC Design Guidelines Website: Cypress Parallel nvSRAMsCypress Parallel nvSRAMs nvSRAM Product Selector Guide: nvSRAM Product Selector GuidenvSRAM Product Selector Guide Product Roadmap: Cypress Nonvolatile RAMCypress Nonvolatile RAM To register for online technical support: www.cypress.comwww.cypress.com 13 Other available materials: Provide distributors with comprehensive view of resources to assist in selling the solution.