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Channel4.com Light viewers analysis February 2014.

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Presentation on theme: "Channel4.com Light viewers analysis February 2014."— Presentation transcript:

1 Channel4.com Light viewers analysis February 2014

2 Channel4.com 1Channel 4 News Channel 4 2Time Team: The Edwardian Grand Channel 4 3Babylon Channel 4 4Scandalicious Channel 4 5 Walking Through History Channel 4 6Grand Designs Channel 4 7Jimmy Carr: Making People Laugh Channel 4 8The Last Leg Channel 4 9Location, Location, Location Channel 4 10Restoration Man Channel 4 100% of the top 10 converting terrestrial programmes for light viewers were on C4 Source: BARB/ AdvantEdge February 2014. Lightest third commercial weight of viewing/ converting against all adults; highest occurrence ; minimum TVR 1.0; peak time only, Top converting programmes: terrestrial (Peak)

3 Channel4.com C4 was the top converting terrestrial channel in February 2014 Source: BARB/ DDS February 2014: Lightest third commercial weight of viewing/ converting against all adults

4 Channel4.com 4 of the top indexing digital channels for light viewers in February were in the Channel 4 sales portfolio Source: BARB/ DDS February 2014: minimum adult TVR = 1.0 Lightest third commercial weight of viewing/ converting against all adults

5 Channel4.com C4 Sales is the highest converting sales house to over index for light viewers in February 2014 Source: BARB/ DDS February 2014: Lightest third commercial weight of viewing/ converting against all adults

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