1. “Innovative Strategies for Customer Outreach” 2012 Global Summit of Women June 2, 2012 2:30-3:45 p.m. at the Intercontinental Hotel Christin Evans, Community Engagement Officer The Booksmith 1

2. “Best Reimagined Bookstore” – SF Weekly, Best of San Francisco 2011

3. Quiet Cozy Dusty shelves Traditional Bookstore

4. The Booksmith “Best Reimagined Bookstore” – SF Weekly, Best of San Francisco

5. Independent bookshops saw their best days in the 1980s 1990s: Rise of Chain stores 2000s: Rise of Ecommerce 2010s: Rise of Ebooks In 1995, there were 5000+ independent bookstores, today there are about 1500 In the US, independent bookstores now make up less than 10% of the book market Traditional Bookstore Competition focus on price & convenience

6. How to remain relevant to the customer? Traditional Relationship has to be reimagined: Author Bookseller Stacy

7. The Booksmith “Best Reimagined Bookstore” – SF Weekly, Best of San Francisco Community of authors, readers, booksellers

8. The Booksmith “Best Reimagined Bookstore” – SF Weekly, Best of San Francisco We organize, promote and host 200+ author events annually

9. The Booksmith “Best Reimagined Bookstore” – SF Weekly, Best of San Francisco We use Social Media as a way to stay connected to our community of authors, customers & neighbors

10. The Booksmith “Best Reimagined Bookstore” – SF Weekly, Best of San Francisco Take all interviews with authors & journalists in our community

11. The Booksmith “Best Reimagined Bookstore” – SF Weekly, Best of San Francisco We make news and we are the newsmakers

12. The Booksmith “Best Reimagined Bookstore” – SF Weekly, Best of San Francisco Monthly BookSwap which brings community together

13. The Booksmith “Best Reimagined Bookstore” – SF Weekly, Best of San Francisco Summary, Booksmith’s Innovative Strategies for Customer Outreach Reimagine the value chain Create opportunities to engage (host 200+ events annually) Use Social Media to stay connected to our community Take all interviews with authors & journalists in our community Make news and be the newsmakers Create a monthly community-centric event (Bookswap)