1. The new Marketing Landscape
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Presented by : Muhammad Wasif Laeeq
BSIT07-01

2. The new Marketing Landscape
These are challenges to marketing strategies , due to Impact of changes in marketplace.
The marketplace is changing dramatically…
We should change our marketing strategies according to these changes.
A company which has ability to change its strategies , with the pace of change of marketplace, gets more competitive advantages.
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3. New Marketing Landscape
The New Digital age
Globalization
Ethics & Social Responsibility
Not for Profit Marketing
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4. The new Digital Age (Internet Tecnology)
The explosive growth in computer & telecommunication has a major Impact on Businesses & Marketing
The Internet Technology has created exciting new ways to Learn about & Track customers , and to Create Products that fulfill customer needs.
Technology is also helping companies to distribute products more efficiently and effectively.
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5. Internet technology Video Conferencing Web Portals (e-commerce)
Advertising Tools
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6. Brick & Mortar AND Click & Mortar
Brick-and-Mortar: Companies that have physical presence (A Building made up of Bricks) and provide face to face consumer experience.
Click- Only : Companies that have no Building for it’s operation, Every thing is Online.
Click-and-Mortar: Many Brick-and-mortar companies have also started e-marketing to attract customers.
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7. Online Marketing Domains
B2C (Business to Consumer)
B2B (Business to Business)
C2C (Consumer to Consumer)
C2B (Consumer to Business)
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8. Setting up Online Presence
Creating a Website
Placing Ads & Promoting Online
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9. Types of Website
Corporate Website: A site designed to build goodwill , rather than to sell the company’s Products online.
Marketing Website: A website that allows customers to learn about products of company, reviews about products and Provides Direct Sale System Online.
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10. 7 Cs of Effective Website Design
Context : site’s layout & design
Content : Text, Pictures, Videos etc…
Community: user to user communication
Customization : Ability for users to customize site
Communication: site-to-user & user-to-site
Connection: Link-in & Links-out
Commerce : Capability of site to enable commercial transactions.
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11. Promote Online Place Advertisement Search Engine Optimization (SEO)
Marketing
SMS Marketing
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12. Place Advertisement You will place ads on other sites…
There are many methods to place your ads on other sites
Link Exchange
Ads Exchange
Advertisement Services (Performance Based)
CPC
CPM
Eg: Google Ad words, AdBrite etc
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13. Ads Targeting While placing ads we must keep these points in mind.
Geographic Targeting
Demographic: Age, Gender
Relevant Sites
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14. Adbrite- Step 1
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15. Step 2 & 3
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16. Search engine marketing / SEO
Let Your site come first (earlier than your competitors) in the search engine when a user search for a product that is related to your company
These are techniques that increase your site ranking & SEO
Generally expect to pay $3-6K for a basic 3-4 month campaign and then some modest fee for ongoing maintenance (say $ per month)
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17. E-mail Marketing Two ways … Opt-IN Email (Legal)
Marketing Companies
Send Mails to willing users (Some how Legal)
Spamming / Brute Forcing (illegal)
Almost every service provider has setup to deal with these spam messages
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18. SMS Marketing SMS is sent to subscribers of a Service Provider…
You can get this service from The Main Company (Mobilink, uFone etc) or From 3rd parties
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19. Not-for-Profit Marketing
In past – marketing has been most widely applied in the for business sector
In recent years – marketing also has become major part of the strategies of not-for-profit organizations such as hospitals , colleges.
To attract members & support
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20. Questions are Guaranteed in life; Answers aren’t…
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21. Thanks ! 