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3ο Πανελλήνιο Συνέδριο Πωλήσεων «Φέρνουμε τα κάτω, πάνω!» Orestis Papadopoulos Business Development Manager e-travel SA 28 th of June 2012 Pentelikon
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Launched in 2005 Team of 85 people Active market presence in 12 countries in Central Eastern Southern Europe 80% of sales from abroad Gross sales of €100m in 2011 (EBITDA: €1.4m) 10 th most profitable company in Greek Tourism Sector in 2011 (source: ICAP) Gross sales 2012 projection : €180m
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What is an OTA? Easy Fast Secure Search Select Book Way to
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Travel Services Flights Hotels Cars Insurance Ferries
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Where? Greece Cyprus Romania Russia Poland Ukraine Bulgaria Croatia Slovakia Czech Republic Portugal Hungary …
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How? No Budget Marketing, Concept or… UNLIMITED Budget for Marketing!!! The MAGIC efficiency formula: Cost/Revenue < 1
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Our Marketing Channels SEO SEM – Google – Yandex Affiliates e-mail marketing
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What makes us special Flexibility Technology Extrovert Marketing expertise Our customer service Lean Organization No dominating partner
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Our clientelle: 845.000* Our company is always available online Our Customer Support team is there Our phone is everywhere We speak their language *2012 projection
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Greek Crisis Multiple markets Channels Economies of scale Automation Lean organisation Financial strength
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What comes next Extra markets Corporate platform and more…
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Spin off
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Thank you! op@pamediakopes.gr
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