1. THE UNIVERSITY OF GEORGIA INSTITUTE FOR NONPROFIT ORGANIZATIONS Service America Project

2. Our Mission To improve the leadership and effectiveness of nonprofit organizations

3. Our Goal To improve awareness of the nonprofit industry To prepare and empower future leaders in service-related careers To provide a channel of communication for industry professionals, future leaders, researchers & other interested parties To build a network for of nonprofit professionals

4. Outline of Strategic Target Service America Project High Schools Undergraduate Students Nonprofit Professionals

5. High School Student Focus Government Classes Social Studies Career courses Electives Juniors/Seniors Charitable Events & National Volunteer Week April 17-23 After school clubs

6. High School Class Strategy Pair one nonprofit specialist (Red Cross, Sierra Club, Humane Society) with MNPO student or professor in a classroom session. Disseminate literature about the program and about volunteering at specific nonprofit. Collect card data to continue tracking students as they make their college, career choice. Create Database to follow-up with students and to keep them informed on MNPO activities and to help them build a relationship with nonprofit of choice. Motivate visit to campus. Keep them aware of internship/volunteer opportunities through newsletters Research possible scholarships from nonprofit foundations (key motivator).

7. After School Clubs Strategy Schedule meetings with students in targeted clubs (Environmental Club, etc.) Collect data card on student interests for database. Provide connection to nonprofit groups with specific club issue.

8. Charitable Event Strategy Have a visible presence at several key local and Atlanta-metropolitan events (set up booth, pass out information, collect data cards) Invite students to aid in efforts at event.

9. Undergraduate Focus Career Fairs Not just Nonprofit Fairs Undergrads Campus Newspaper Campus Clubs MNPO club events

10. Career Fair Focus Establish booths at career fairs (including business fairs, health field fairs, etc.) Focus on fairs on other campuses Follow-up with interested candidates for MNPO program by disseminating contact card. Work with students to aid in completion of MNPO application

11. Campus Club Focus Obtain list of all campus clubs. Attend meetings of service/cause oriented clubs. Utilize MNPO club to disseminate information about the program Reserve space at table outside Tate Student Center Contact other clubs at other universities

12. Campus Newspaper Send press releases to area campus newspapers or media outlets Provide photos of service-related projects that include MNPO students or professors Target events that are currently in the media, such as nonprofit get-out-the vote groups: That would build interest about what the program is doing.

13. Nonprofit Professionals Focus Newsletter Website Professionals Charitable Events Career Fairs One-day seminar Classroom Participation

14. Newsletter Website Create Database to disseminate newsletter to career professionals. Allow nonprofit groups to share space and links on MNPO website.

15. Charitable Events/Fairs/Seminars Establish MNPO presence at key charitable events. Target nonprofit professionals participating in career day fairs. Hold a one-day seminar.