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2. Customer Experience Purchase /Redemption Rules calculation Customer Service Differentiators

3. Purchase/redemptionRules Calculation Welcome to DDF customer loyalty program Customer ServiceAuto registration Customer Experience -Purchase through the POS -Points accrual and redemption through single interface -Online points allocation/ calculation on completion of sale -Online communication – auto registration for new customers and service messages for existing customers -Customer Service interface – Point statements Redemption point statements Dashboards Real Time Combo Offers Real Time Combo & Discount offers through SMS All transactions are managed real time

4. Purchase/ Redemption -Integration of POS system with database -Points available in the system shows through U ID (Passport number) -No reference system/ separate login required -Supports first time sale, refunds and redemption Customer interface Customer ID/ Passport number Transaction date Transaction time POS no Mobile number Points and customer tier SKU Amount Customer interface Customer ID/ Passport number Transaction date Transaction time POS no Mobile number Points and customer tier SKU Amount Special feature of SMS based redemption

5. Rules Calculation -Storing the POS SKU data -Point Matrix to calculate points basis the rules Auto Enrolment Sustained spend Points earning Auto Tier downgrades Lapsation Management Matrix and Parameters No data dumps/ excel uploads, all integrated real time values SKU based points Auto upgrades Points burning

6. Customer Service Online redemption catalog Points statement Customer dashboards Communication -SMS and email -Transactions -Real time combo & Discount offers through SMS Customer Profile -Tiers -Information Redemption -SMS based -Online -POS based

7. Customer Service Welcome to DDF customer loyalty program Auto registration Thanks for your purchase total points: XXXXX Points Accrual Communication SMS to 56767 Redemption through SMS Auto Registration on completion of sale Push communication and informative messages First of its kind redemption through SMS Real time Special Combo Offers Auto Registration on completion of sale Push communication and informative messages First of its kind redemption through SMS Real time Special Combo Offers Special Offers Real time Special Offers

8. Differentiators -First of its kind wing to wing online system -Real time combo and discounted offers -Defining SKU based combo offers -SMS based redemption for offline handling -Intelligent customer analytics -Dashboard for region, date and SKU wise transaction analysis -Points accrual cap per SKU

9. Backend Features -POS -Normal and SKU transaction, refund and redemption data transfer from POS to online system using XML/JSON/Text -Total points display on POS using http protocol -Redemption from POS -Online - application -Storing normal and SKU transaction data in online database -Points rule matrix containing rules for user tier, tier upgrade, tier downgrade, points lapse and SKU based points -Real time calculation and storage of points on the basis of points rule matrix

10. Backend Features -Online - users -Home page -Login, registration and forgot password -Dashboard (after login page) -Points earning report with (export to xls) -Online redemption catalog with search -Product detail -Redemption cart (add products for redemption in cart) -Points redemption report (export to xls) -Email and SMS communication at the time of points earning and redemption from POS, online and SMS

11. -Online – SMS -Know total points using SMS -Redeem points using SMS -Real-time offers on SMS just after purchase -Online – admin/merchant -Dashboard for interactive presentation of reports -SKU wise (day/month/year) -Location/Pos wise (store) -Day/month/year wise (store) -Sale amount wise (store/SKU) -Number of product sale wise (store/SKU) -Most frequently buying customers (store/SKU) -Most spending customers (store/SKU) Backend Features

12. -Online – admin/merchant -Manage product catalog (xls upload) -User earn report linked to dashboard (export to xls) -User redemption report linked to dashboard (export to xls) -Manage user -Manage SKU based points and maximum points limit -Manage SKU based offers -Online – User interface -New user interface integration for user and merchant/admin interface Backend Features

13. Thank You