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Published bySuzan Stokes Modified over 9 years ago
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Wal-Mart Argentina: Taking “Everyday Low Prices” Below the Equator Luciene De Paulo Gabriel Szulik Jennifer Pogue Esther Montiel Andy Martin
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Agenda Wal-Mart’s Background and International Expansion Argentina: Analysis and Entry options DCF and Cost of Capital Discussion Recommendation Q & A Should Wal-Mart enter Argentina? If so, which entry strategy should it follow?
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Wal-Mart: A Successful Story Last 20 years: –Average ROE of 33% –Average sales growth of 25% Everyday Low Price Strategy Advanced Technology Low Margins and High Volume
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Wal-Mart International Strategic focus on international expansion Stable economies: –Canada –Mexico –Exploring opportunities in Europe Attractive markets: –Argentina –Brazil –China –Higher expected returns, yet highly volatile
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Argentina: the target Economic Outlook Retail Market Methods of Entry
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Economic Outlook Positive Open economy Law of Convertibility Increasing consumption and GDP levels Inflation controlled
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Argentine GDP
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Argentine Inflation
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Argentine Market Openness
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Retail Market Attractive Retail market underdeveloped – Only one hyper market chain (Carrefour) Small businesses threatened by big players Total retail size in 1993: US$ 67.9 billion –US$8.6 billion among supermarkets and hypermarkets Low distribution and technological capabilities
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Market Considerations Families shop together People buy smaller items, more often Fewer car owners than U.S. Corrupt local business environment - relationships with suppliers and politicians necessary Wal-Mart may need a local partner…
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Methods of Entry 1.Wal-Mart entering on its own, building stores from scratch 2.Acquisition of a local retailer 3.Joint Venture
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Disco S.A.: A Possible Partner Largest retailer: 57 branches 4th retailer in sales revenue: US$805 MM in 1993 Outstanding geographic locations Highly competitive prices Strong financials, profitable local established retailer Smaller stores than a typical Wal-Mart Supercenter
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Evaluation of risks Political –Import controls –Democracy level –Corruption –Taxes Economic –Exchange rate –Inflation
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Evaluation of risks (cont.) Financial –Interest rates –Banking system Industry risks –Consumer default risk
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Specific risks of the project Individual entry –Limited leverage with suppliers –Cultural differences –Local opposition Acquisition –Buying inefficiencies Joint Venture –Partner inability to pay –Partner reliability
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Adjustments to C.O.C. Cost of Capital Individual Entry22.7% Acquisition21.3% Joint Venture21.3%
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NPV comparison Using a COC of 22.7% and 21.3%: –Individual entry: ($238.10 million) –Acquisition: ($79.98 million) –Joint Venture: ($23.33 million) Recommendation: Do Not Enter Argentina
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What Happened? “Everyday Low Profits” Below the Equator Wal-Mart Entered Argentina Without a Partner in 1995 Competitive Reaction was Huge – Price Wars, Supplier Boycott, Technology Improvements Wal-Mart has not been profitable in Argentina since entry in 1995 Royal Ahold bought Disco in 1995 and the merger has been very successful
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Wal-Mart’s Analysis Using a discount rate of 12%: –Individual entry: $172.44 million –Acquisition: ($79.9 million) –Joint Venture: $357.08 million Possibly no suitable partner for Wal-Mart to consider in 1993 Only country Wal-Mart entered without a partner and it has not been profitable
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Our base scenario
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Q&A
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Wal-Mart Base Scenario
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