1. 2002-05-28 KTH Communication Systems Design 2002

2. Content 3 Actors - 3 Perspectives The Operator Neutral Network Ownership, Operation & Maintenance Our Solution Video Your Questions

3. 3 actors - 3 perspectives Property Owners Service Providers End Users

4. Property Owners Problems Long Contracts with ISP’s Tenants Without Choice Multiple Infrastructures - TV, Phone, Broadband

5. Users Problems Limited Freedom Services Dependent on Operator

6. Vertical Integration Infrastructure Operation Service User ISP 3ISP 2ISP 1 User

7. Service Providers Problems Investments in Infrastructure Limited Customer Base Lack of Incentives

8. Operator Neutral Network House Owner Become Network Owners Monopoly Avoided Single Infrastructure - Many Services

9. Operator Neutral Network Service Providers Same Opportunities for all Increased Customer Base Focus on Service

10. Operator Neutral Network Users Freedom to choose More Services Available Power

11. Operator Neutral Network New Actor Communication Operator Network Owner End User Service Provider

12. Communication Operator Hired by House Owner Connects Users Connects Service Providers Does not own Infrastructure Does not provide Services Operation & Maintenance Neutral Communication Operator

13. Vertical Integration vs. Operator Neutrality Infrastructure Operation Service User ISP 3ISP 2ISP 1 User User Chooses ISP

14. The Communication Operator Solves the Problems!

15. Does The Communication Operator Solve the Problems?

16. Ownership, Operation & Maintenance

17. Ownership How to understand it? Risk, Return, Investment Property Owner Communication Operator Two Barriers

18. Operation & Maintenance Operation Business Operation Technical Operation Maintenance

19. Technical Operation & Maintenance connectivity security quality bandwidth customer profiles With regard to: Service Providers End Users

20. With respect to customers – Customer relationship management Business Operation Service Provider Communication Operator End User

21. Business Operation With Respect to Cash Flow - Revenue Model End User Service Provider CO Network Owner

22. Solution

23. Owning Active Equipment 4 Problems: Standardization Investment & Depreciation Competence Neutrality

24. Competence vs. Money A gap of two differences Competence Knowledge Skills Experience Money Self-finance Loan Venture capital

25. One Operator… Communication Operator Network Owner End User Service Provider

26. …Or Two? Communication Operator Existing CO Potential CO

27. What’s the Difference? Existing CO Potential CO

28. What’s the Difference? Existing CO Potential CO Customer Experience Competence Customer Recognition Financial Strength

29. Cohabitation Responsibilities Ownership Maintenance and Technical Operation Business Operation – Customer Relationship management

30. Cohabitation Advantages for Everyone Neutrality Property/Network Owner Existing CO Potential CO Users Service Providers

31. Cohabitation More Questions Than Answers Big Eating Small Consortium Revenue Sharing Matchmaking Change Of Communication Operator Why Only One Solution?

32. Cohabitation Conclusion Good Short Run Opportunity Long Run Consideration

33. Video

34. Q & A