1. Media Center and OTT

2. 10 years ago Now Offerings Spectrum: PPV, Pay TV, Basic cable, Free to air IP: VOD, SVOD, FVOD, AVOD Windows: early window, home video, pay, etc. Ownership: EST, physical media Offerings Free to air, basic cable, pay TV Pay Per View Video on Demand Ownership: Physical media Consumer offerings

3. 10 years ago Now Factors Diverse usage rules between services Closed and open systems Abundance of delivery systems and content protection systems Factors Simple usage rules Primarily closed systems Small number of choices for content protection Consumer offerings

4. Established Emerging IP networks Unicast – one to one On demand Anyone can start a service Just need access to the Internet Physical Media Rent it or own it Spectrum based Broadcast distribution – one to many Appointment based Few operators – need access to spectrum Changing face of content delivery 4

5. Established Emerging Plenty of room for improvement Improved broadband speeds More broadband access options Improved streaming technologies 4 screen phone, tablet, PC, TV Mature technologies Single screen - TV Changing face of content delivery 5

6. Established Emerging Proprietary Different formats for different providers Different formats for different devices Convenience over video quality Low expectation on mobile devices Completely interoperable DVD for any retailer plays in a DVD player from any other retailer Standard transmission can be received on any compliant device DVB-T, ATSC, etc. Expectation of high video quality Changing face of content delivery 6

7. Content availability Not all content licensed for linear channels can be made available OTT Content may be available on OTT longer than it is available on linear channels Servicing multiple devices means multiple formats Rich metadata for search based consumer offerings 7 Managing OTT Services

8. Contractual Obligations Content protection requirements and usage rules different between licensors For example, the authorized outputs on devices Different DRM capabilities on different devices Even between Android tablets Licensors may require approval of device models 8 Managing OTT Services

9. Electronic Sell Through Metadata Standardization 9 Metadata

10. Promote digital supply chain efficiency by providing common metadata definitions usable throughout the supply chain 10 Common Metadata Standards

11. Robust content structure definition

12. Basic Metadata Title, synopsis, run length, actors, directors, etc. Distribution history, other IDs, sequence Relationship to other assets Multiple instances of localized (language and cultural) elements Digital Asset Metadata Track description Audio, video, subtitle, image, interactive Languages, encoding, picture format, etc. Container information Characteristics Covers supply chain from late post-production through distribution Flexible structure designed highly adaptable into other specifications Fully Internationalized Very flexible content structure Accessibility features Metadata