1. M AY 13, 2015 A LBUQUERQUE, NM Jan Zimmerman, Principal Watermelon Mountain Web Marketing info@watermelonweb.com 505-344-4230 © 2015 Watermelon Mountain Web Marketing 1 Getting Started with Google Adwords

2. Why Online Advertising ? © 2015 Watermelon Mountain Web Marketing 2  Your audience is online  Target-able and track-able  Attract more qualified prospects and customers  Less expensive than most other forms of advertising

3. Cost Comparison to Traditional Media © 2015 Watermelon Mountain Web Marketing 3 Based on cost per thousand impressions (CPM)

4. Why AdWords © 2015 Watermelon Mountain Web Marketing 4  Reach people when they are looking for information or ready to buy  Reach the most people: Google gets > 65% search market share (Comscore 2/15)  Target advertising locally or globally  Start with any budget  Pay only for results: no visit, no fee  Offers more than search PPC:  display, mobile, video, re-targeting, context partners

5. What Will AdWords Cost? (access through Tools tab) © 2015 Watermelon Mountain Web Marketing 5

6. What You Must Have to Start  A website, blog, Google Business page, or shopping destination URL, e.g. an etsy store  A knowledge of your target audience  An ad budget  A Google Business account (recommended)  Landing pages that fulfill the promise of your ads  Ability to monitor results (e.g. conversion code) 6 © 2015 Watermelon Mountain Web Marketing

7. Google My Business google.com/business © 2015 Watermelon Mountain Web Marketing 7

8. AdWords vs. AdWords Express 8 © 2015 Watermelon Mountain Web Marketing

9. Setting Up AdWords google.com/adwords or google.com/adwords/express © 2015 Watermelon Mountain Web Marketing 9

10. Primary Call to Action Captures Information Clear Benefits List Compelling Visual © 2015 Watermelon Mountain Web Marketing 10 Secondary Call to Action

11. Viewing AdWords Results © 2015 Watermelon Mountain Web Marketing 11

12. For More Information © 2015 Watermelon Mountain Web Marketing 12 Presentation available at watermelonweb.com/marketingresources.htm Watermelon Mountain Web Marketing 505-344-4230 info@watermelonweb.com