1. Chapter 4 Principles of Business Communication
Krizan Business Communication ©2005

2. Distinguish between a dictionary and a thesaurus.
Chapter 4
Distinguish between a dictionary and a thesaurus.
Chapter 4
Krizan Business Communication ©2005
Krizan Business Communication ©2005

3. Krizan Business Communication ©2005
Chapter 4
A dictionary gives word meanings, spelling, hyphenation, capitalization, and pronunciation.
Chapter 4
Krizan Business Communication ©2005
Krizan Business Communication ©2005

4. A thesaurus provides synonyms for selecting precise words.
Chapter 4
A thesaurus provides synonyms for selecting precise words.
Chapter 4
Krizan Business Communication ©2005
Krizan Business Communication ©2005

5. Explain the direct approach for paragraph organization.
Chapter 4
Explain the direct approach for paragraph organization.
Chapter 4
Krizan Business Communication ©2005
Krizan Business Communication ©2005

6. Krizan Business Communication ©2005
Chapter 4
The direct approach presents the main idea first, followed by the details.
Chapter 4
Krizan Business Communication ©2005
Krizan Business Communication ©2005

7. Krizan Business Communication ©2005
Chapter 4
The direct approach is most appropriate when writing positive or neutral messages.
Chapter 4
Krizan Business Communication ©2005
Krizan Business Communication ©2005

8. Explain the indirect approach for paragraph organization.
Chapter 4
Explain the indirect approach for paragraph organization.
Chapter 4
Krizan Business Communication ©2005
Krizan Business Communication ©2005

9. The indirect approach presents the details before the main idea.
Chapter 4
The indirect approach presents the details before the main idea.
Chapter 4
Krizan Business Communication ©2005
Krizan Business Communication ©2005

10. Krizan Business Communication ©2005
Chapter 4
The indirect plan is most appropriate when writing negative or persuasive messages.
Chapter 4
Krizan Business Communication ©2005
Krizan Business Communication ©2005

11. Explain the purpose and give examples of transitional words.
Chapter 4
Explain the purpose and give examples of transitional words.
Chapter 4
Krizan Business Communication ©2005
Krizan Business Communication ©2005

12. Transitional words logically connect ideas.
Chapter 4
Transitional words logically connect ideas.
Chapter 4
Krizan Business Communication ©2005
Krizan Business Communication ©2005

13. Krizan Business Communication ©2005
Chapter 4
Examples include:
However
First
Except
In addition
Chapter 4
Krizan Business Communication ©2005
Krizan Business Communication ©2005

14. Explain and give examples of unbiased language.
Chapter 4
Explain and give examples of unbiased language.
Chapter 4
Krizan Business Communication ©2005
Krizan Business Communication ©2005

15. Krizan Business Communication ©2005
Chapter 4
Unbiased language promotes fair treatment of individuals regardless of race, gender, culture, etc.
Chapter 4
Krizan Business Communication ©2005
Krizan Business Communication ©2005

16. Krizan Business Communication ©2005
Chapter 4
Examples include:
Biased
Chairman
Mankind
Salesman
Unbiased
Chairperson
People
Sales associate
Chapter 4
Krizan Business Communication ©2005
Krizan Business Communication ©2005