1. Understanding and Using Color
Presented by:

2. Graphic Types
Vector or Draw-Type
Bitmap

3. Vector Graphics Geometric Shapes
Each shape has a precise relationship to the other shapes
Resized and Rotated without distortion
Small file size
Cannot display photo quality

4. Bitmap Graphics A collection of pixels
Each pixel is a unique set on information
Becomes distorted when resized or rotated
Can represent subtle gradients of color
Used for photographic images
Larger file sixe

5. Graphic Software Types
Draw Programs – create vector graphics
Drawing tool in Word
Illustrator
Paint Programs - create bitmap images
Microsoft Paint
PaintShop Pro
Image Editing Programs – make changes to existing images
Photoshop

6. Color Wheel

7. Primary Colors
Yellow
Red
Blue

8. Secondary Colors
Orange
Violet
Green

9. Student Activity 1 Connect to Word
Select the drawing toolbar, if necessary
View → Toolbars → drawing

10. Color Wheel

11. RGB RED, GREEN, AND BLUE
The colors the computer uses to create what we see on the monitor.
Created by combining light.
Additive Primaries

12. CMYK CYAN, MAGENTA, YELLOW, AND BLACK
The colors used in the printing process.
Created by reflections from pigment
Subtractive Primaries

13. Student Activity 2 Open Microsoft Paint
Start → Programs → Accessories → Paint

14. Using Color to Express Mood
Warm vs. Cool
Soft vs. Hard
Light vs. Dark
Passive vs. Active

15. Points to Consider Color is always relative
Environment and Lighting affect how a color is perceived
Different cultures respond to colors differently
Some colors have specific associations

16. Warm vs. Cool Vivid vs. Soothing
Cool colors are on the color wheel from yellow-green to violet.
Associated with water and sky
Makes an element pop out
Warm color are on the color wheel from red-violet to yellow.
Associated with sun and fire
Makes an element recede or stay in background

17. Student Activity 3 Return to Microsoft Paint
Complete the activity drawing cool and warm graphics

18. COOL
WARM

19. Combining Warm and Cool

20. Complementary Colors Opposite each other on the color wheel
Lower intensity by adding the compliment
Combine to create excitement and energy
RED
ORANGE
YELLOW

21. Analogous Colors Next to each other on the color wheel
Blend well together

22. Triadic Colors
Three colors that are equal distance from each other on the color wheel
Use to provide more color variety
High energy colors
Yellow, red, and blue
Green, violet, and orange
Yellow-green, blue-violet, and red-orange

23. Monochromatic All the hues (light and dark) of a single color
Subtle and peaceful

24. White all colors in balance
Purity
Simplicity
Cleanliness
Peace
Innocence
Good
Sterility
In Japan
Death
In eastern cultures
Coldness
sterility

25. Black absence of color Mourning Death Fear Formality Anger Elegance
Wealth

26. Red warm and energetic Love Desire Danger Speed Strength Violence
Blood
In China
Celebration
Luck
In India
Purity

27. Blue reliability Peace Stability Trust Confidence Security Tranquility
Depression
Loyalty
In China
Immortality
In Columbia
Soap
In Middle East
Protective

28. Yellow joy Happiness Dishonesty Cowardice Imagination Illness Hope
In Asia
Sacred
Imperial

29. Purple noble Royalty Spirituality Nobility Wisdom Cruelty Mourning
Arrogance

30. Orange energy Balance Warmth Vibrance Demands attention In Ireland
Religious significance
Protestant

31. Green healing Health Good Luck Youth Nature Envy Jealousy Inexperience
Fertility
In India
The color of Islam
In Ireland
Religious significance
Catholic
Some Tropical Countries
Danger
In China
Cheating wife

32. Creating Depth With Color
Colors that move forward
Bright
Warn
High-intensity
Colors that move back
Cool
Low-intensity

33. Example of Activity 4 Analogous

34. Example of Activity 5 Triadic

35. Web sites about Color