1. RCUK Digital Economy Theme New Economic Models Network+ NEMODE 11 th June 2012 Dr Richard Bailey RCUK Digital Economy Theme richard.bailey@epsrc.ac.uk

2. Digital Economy Theme Vision & Approach “It’s technology married with liberal arts, married with humanities, that yields the results that make our hearts sing” Steve Jobs introducing the iPad 2, March 2011 DE Vision: Rapidly realise the transformational impact of digital technologies on aspects of community life, cultural experiences, future society, and the economy. “Technology alone is not enough”

3. Digital Economy Theme Partners – EPSRC (£106M), AHRC (£12M) and ESRC (£11M). MRC in previous CSR. People/user focused – Develop technology by understanding how people use it. Cross disciplinary nature – Brings together diverse areas working together to solve a DE relevant Challenge. 113 core projects >£150M since 2008 – 174 allied projects (33 ESRC, 28 AHRC, 113 EPSRC) = Total £213M – 400 User Partners

5. DE Theme: NEM What does the digital revolution mean for: – existing businesses and business models? – new business/economic models? – the economy more widely? OpportunitiesThreats

6. Network+ outputs Long term Community building Horizon scanning Grand challenges Short term Ideas for a research activity

7. DE Impact Review “The DE investments need to better engage with business school and economics researchers and with business leaders.” Where is the joint intellectual challenge? Where will DE funding make a difference?