1. Welcome to the Network and Marketing Workshop

2. Agenda for today Morning “Networking and referrals” Lunch and practice “Marketing on a budget”

3. Introductions

4. Networking What is it? Where and when? Why? How?

5. What is it? personal networking maps “Who you know determines who you become in life”

6. Where and when?

7. Why? Benefits

8. Most cost effective marketing tool Networking referral will typically generate 80% more results than cold calls 70-80% of all jobs are found through networking Every person you meet has 200 – 250 people with whom they connect who can potentially assist you Anyone that you might want to meet or contact in the world is only five to six people contacts away from you.

9. How? Small talk Tips “Only one in ten people is actually comfortable in striking up a relationship with a complete stranger” Get out more

10. the networking spiral effect

11. Referrals

12. At the end of any conversation do you tend to know more about them or them about you under promise and over deliver 80% of success is simply showing up

13. Practise!

14. The making of a good business: Good business plan Dedicated employees Well researched market information Good implementation Marketing

15. Marketing definition “The way in which a product/service is sold to a target audience”

16. What is the mission statement of your company USP : Unique selling point Goals and objectives SMART

17. Understanding your market SWOT PEST

18. Market Research Secondary Primary Qualitative Quantative

19. Who is your target audience age lifestyle job/income where they live their interests where they socialise

20. The Marketing Mix Product Place Price Promotion

21. Marketing Mediums word of mouth promotional material editorials and articles joint marketing internet radio sponsorship incentives events

22. monitoring and evaluation

23. thanks for coming ? any questions