1. IMEN 381 MIS Final presentation June 20, 2012 Group 9 IME 20090386 Kong so-seul IME 20100202 Kim Jeong-woo IME 20100444 Kim Young-eun

2. CONTENTS  M-commerce  Global trend  About TMON  Strategy of TMON  Result  Comparison with Coupang  Conclusion

3. W HAT IS M- COMMERCE ?  M-commerce is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs). transaction information Communi cation Entertain ment Specific meaning Broad meaning

4. G LOBAL TREND Smartphone market share raised up to 50% (2012.2)

5. G LOBAL TREND

6. A BOUT TMON  The largest sales volume social commerce company in Korea  Emerging at 2010.2.1  Related to e-commerce at first  First capital 341 million won

7. S TRATEGY OF TMON  2011. 7 start mobile service (Android)  2011.11 start iOS ver.  Add location based services(LBS)  ‘TMON NOW’

8. R ESULT Percents of TMON sales Mobile and PC

9. R ESULT  Grow about 10 times Unit: billion won

10. C OMPARISON WITH C OUPANG  The largest click rate social commerce company in Korea  Emerging at 2010.5  One of the largest two social companies with TMON

11. C OMPARISON WITH C OUPANG ‘Coupang time’‘Tmon now’ vs. Real time LBS coupon

12. C OMPARISON WITH C OUPANG  TMON has similar services accessibility comparing with coupang  However, there is a great difference at real time LBS coupons  As well, the number of TMON’s visitors is 0.4 millions more than coupang

13. C ONCLUSION  Emerging smart phone and Smartphone market share raised up to 50% (2012.2)  Smart phones result in expanding m-commerce  Social-commerce penetrates in our daily lives  Combining social-commerce with m-commerce  TMON is No.1 among social-commerce Korea companies  TMON takes advantage of m-commerce comparing to competitor.

14. R EFERENCE  http://blog.ticketmonster.co.kr http://blog.ticketmonster.co.kr  http://www.rankey.com/blog/blog.php?type=column http://www.rankey.com/blog/blog.php?type=column  http://blog.naver.com/PostView.nhn?blogId=beautylif e78&logNo=120154997410&parentCategoryNo=75&v iewDate=&currentPage=1&listtype=0&from=postList http://blog.naver.com/PostView.nhn?blogId=beautylif e78&logNo=120154997410&parentCategoryNo=75&v iewDate=&currentPage=1&listtype=0&from=postList  http://biz.chosun.com/site/data/html_dir/2012/05/1 0/2012051000996.html http://biz.chosun.com/site/data/html_dir/2012/05/1 0/2012051000996.html  http://www.zinicap.kr/index.php/archives/1416 http://www.zinicap.kr/index.php/archives/1416  http://www.google.co.kr/imghp?hl=ko&tab=ii http://www.google.co.kr/imghp?hl=ko&tab=ii

15. T HANK YOU