1. First Friday Art Tour: Greensboro, NC Breathing New Life

2. Privately operated but in decline Pre-2009 less than five regular participants Little media exposure Seasonal event with irregular operations and hours Limited to art galleries only

3. Under new management Downtown Greensboro Incorporated & United Arts Council take lead Organized constituent meetings to craft new approach Refocused Mission: any arts programming, any venue, free

4. Marketing Improvements Green balloons identify venues Dedicated web site (downtownfridays.com) Monthly print ads, press releases

5. Aligning with Festival of Lights 20,000 attendance

6. Expanding Participation: Including Shops and Restaurants

7. Expanding Participation: Indie Market Brand expansion Outdoor market connects different nodes

8. Expanding Participation: New Installations & Activities Tape Art installation Bicycle in Greensboro exhibition

9. Expanding Participation New Projects Added in 2012/13: 17! Days Art Festival Launch Pop Up Promenade

10. Results Increased attendance – 10,000+ per month Over 2 dozen regularly participating venues each month Spike in retail and restaurant sales Collaboratively managed with $15,000 annual budget split with UAC

11. Results (con’t) Earned, paid and social media every month Constituent surveys supporting DGI’s sponsorship: o 2008 (prior to managing) – 50% support o 2013 – 74.5% support Partnerships with schools, other non-profits Busking ordinance improved in 2013 Full page earned media in newspaper’s weekly entertainment guide

12. First Friday Art Tour: Greensboro, NC Breathing New Life