1. Cornell Notes Topic: Persuasive Writing Essential Question: What is Persuasive Writing and what are strategies I can use for it?

2. not getting your way? Too many chores? Not enough freedom?

3. What if you could get your way all the time?
That’s right! We’re talkin’:
Fewer chores
More privileges
Babysitting relief?
An increase in your allowance
A later curfew
That new cell phone

4. Want to know more??

5. You’ve come to the right place!
That’s right!
For a limited time, Ms. Whitaker has a special introductory offer
The cost?? Your attention!
The payoff?? HUGE!

6. Welcome to Persuasive Writing
Home of the “effective ARGUMENT” Guarantee!
If you’ve got an effective Argument, then you can persuade!

7. Persuasion Basics
The purpose of persuasive writing is to get your way!
You want to influence your audience to agree with you and take an action to support you.

8. Writing Persuasively in 3 Easy Steps
Present an issue and express an opinion
Try to get the audience to agree with you
3. Ask your audience to take action!

9. The 3 Most Effective Tools: The Persuasive Appeals
Ethos– Using the writer’s image or character
Logos– Using logical arguments
Pathos– The emotions of the audience
** Thank you, Aristotle!

10. Ethos—The Writer’s Character
Audiences believe speakers who they judge to possess:
good moral character
expertise
authority

11. It’s Used Against Us
False “egos” occurs in advertising all the time—consider:
The “doctor” who discusses pain medicine
The athlete who promotes a candy bar
The actor who endorses a brand of soda
Credible???

12. Logos—What makes sense?
Aristotle’s Syllogisms
Example: All men are mortal. Socrates is a man.
Therefore, Socrates is mortal
Effective persuasion depends on convincing people to accept that our assumptions are probably true and make sense.

13. Pathos—The Emotions Emotions greatly influence our rational judgments
Powerful emotions like anger, fear, and pity are especially effective

14. So we buy it, don’t we?? We’re convinced!
Does Pathos Work?
Most advertising (and political campaigning) are aimed at our emotions
Most ads address our greatest insecurities and fears (pretty vs. ugly, young vs. old, thin vs. fat, smart vs. dumb, popular vs. social outcast)
Then they say their product offers the solution
So we buy it, don’t we?? We’re convinced!

15. Why do we want these things?

16. To effectively persuade:
State a position/opinion
Present detailed evidence or examples using logic, ethics, and/or emotion
Cite credible resources
Organize your argument logically
Address reader’s possible concerns
Include a call to action!

17. An example to consider:
Your parent(s) is considering a job in Seattle, Washington, meaning your family would relocate during Thanksgiving break.
For you, it means a new town, a new school, new friends. Your parent has asked for your help in making this decision.
Write a persuasive essay to your parents in which you either support moving or support staying where you are.
Pre-write your possible responses and the parent’s potential arguments.