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Experience of multiple approaches to increase response rate in a mixed-mode implementation of a population-based health survey Urban Landreman Hennepin.

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Presentation on theme: "Experience of multiple approaches to increase response rate in a mixed-mode implementation of a population-based health survey Urban Landreman Hennepin."— Presentation transcript:

1 Experience of multiple approaches to increase response rate in a mixed-mode implementation of a population-based health survey Urban Landreman Hennepin County Public Health Department AAPOR Annual Conference 2015 May 15, 2015

2 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us

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4 19982002 20062010

5 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us

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9 Mixed Mode On-line with Qualtrics-based survey Paper version by mail

10 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us Mailing 1 Post card – Sept 15, 2014 Mailing 2 Letter with instructions for completing the survey on-line. Some got incentive; Some did not – Sept 19, 2014 Mailing 3 Post card with thank you and reminder – Oct 10, 2014 Mailing 4 Letter with instructions for completing the survey on-line – Oct 24, 2014

11 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us Mailing 5 Survey and letter with instructions for completing the survey by mail – Nov 11, 2014 Mailing 6 Larger post card to households in selected geographic area with testimonial from director of local health and wellness center – Nov 19, 2014 Mailing 7 Survey and letter to households in selected geographic areas with instructions for completing the survey by mail – Jan 5, 2015

12 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us Incentives

13 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us Incentive Map Sent To Households Hennepin County Washington County

14 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us Incentive Map Sent To Some Households in Ramsey County

15 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us Impact of Inclusion of Incentive on Response Rate by Geographic Area – Ramsey County

16 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us

17 Expedited Mailings

18 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us Demographics of Persons Requesting Mail Survey

19 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us Household Income of Persons Requesting Mail Survey

20 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us Survey Mode Preference

21 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us Mail – 6093 On-line – 6701 iPad – 613 Android – 171 iPhone – 113 Both modes - 308

22 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us Demographics of Persons By Mode Chosen

23 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us Household Income of Persons By Mode Chosen

24 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us Percent of persons who completed the Metro SHAPE 2014 survey with a handheld device by age group

25 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us Low Response-Rate Areas

26 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us

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28 Number of returned surveys with extra postcard Thanksgiving

29 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us Postal Delivery Service

30 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us 0 1 2341011 Sept 22 56789 12 Sept 24 Minneapolis Bloomington Carver County Sept 23 Saint Paul – without incentive Sept 25 NW Suburban Hennepin County Scott County Sept 26 Sept 27 Dakota County Sept 28 Sept 29 Sept 30 Oct 1 Oct 2 Saint Paul – with incentive Oct 3 Washington County Oct 4 Day When First On-line Metro SHAPE 2014 Survey Was Completed by Region

31 Survey of the Health of All the Population and the Environment www.MetroSHAPE.us

32 Contact Information: Urban Landreman Hennepin County Public Health Department 525 Portland Avenue S Minneapolis, MN 55104 612-348-2283 Urban.Landreman@hennepin.us www.hennepin.us/SHAPE – www.MetroSHAPE.us – www.MPHAN.org

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