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Channel4.com/4Beauty LAUNCH JUNE 2010 Lelia Ferro 4Beauty Editor.

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Presentation on theme: "Channel4.com/4Beauty LAUNCH JUNE 2010 Lelia Ferro 4Beauty Editor."— Presentation transcript:

1 Channel4.com/4Beauty LAUNCH JUNE 2010 Lelia Ferro 4Beauty Editor

2 Why 4Beauty? 56% women 16-34 don’t read fashion magazines 71% want to see clothes on real women 3 out of 4 feel better when they dress well 45% want to dress by their body shape A third get inspired by their favourite TV shows and go online for peer to peer advice Channel 4 has the shows, audience and online know how 4Beauty will give women what they really want

3 Our USP? To claim back the true meaning of beauty “Its all about your unique confidence” Broad reach 18 - 45 ABC1 women Beauty, fashion, hair, wellbeing Get the look from our unique talent User panel and UGC beauty top 10’s Body shape advice and shopping Facebook to shape the site

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8 500k unique users, 5 million PI’s per month In show pushes from key shows 4Creative TV marketing trail around all key female shows VOD campaign Consumer & industry PR

9 4Beauty position against competitors

10 Thank you

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