1. May 12 Delivery Plan for May 19

2. Agenda for Team May 12 Review May 12 submission
Go to Venture Lab
Make direct changes to Business Canvas & Testing Value Position
Send for a clarification
Review PPT/Prezi and feedback!
Review these slides and provide specific feedback

3. Market Size – Team Research*
Total Available Market
Served Available Market
Target Market
Sales Channel
Target Market– Drupal Community (Open Source, Word of a mouth)
SAM – Cloud/Mobile Solution (Internet)
Market Segment
Definition
Member Size &
Order Size
Market Size Estimation
TAM (Total Addressable Market )
how big the universe?
Community Based Organizations
NGOs across developing world ready to use IT based approach
Association Managements
this is a big market there is a good reason no one is touching them!
Following is rough, but need some one to research?
SAM (Served Available market) How many can I reach with my sales channel?
members based organizations using cloud/mobile based platforms
1000 Microfinance/MicroEnterprise
5000 Association Management
Yearly Fees $100*12
Number of Orgs = 6000
Size: $72 M
Target Market= Who will be likely buyers
Large/Medium size Microfinance
50 Microfinance/MicroEnterprise
Yearly Fees = $25K
Number of Orgs = 50*25000
Size = $12.5 M
Empower BOP Introduction - VC Class

4. Geoff Moore’s Positioning Template
Sentence #1 … Kawasaki’s horizontal axis
This is a most important statement and
I would like your feedback For (Membership/Microfinance/Microenterprise or Association Management
organizations whose members primarily communicate through cell phone) who (is looking to accurately gather membership data and better communicate service and needs), the (Community Management) is a (Connectivity & Data service) that (can provide timely information & services to communities).
Source: Geoff Moore and Guy Kawasaki

5. Customer Validation – Phase 1
SEWA (Membership) – Found a solid match, Many requirements are coming from them
We need now more specific response from customer about product
We have designed Prezi and Survey to gather specific validation
Empower BOP Introduction - VC Class

6. Survey Please review & send feedback
Next Step for May 19
Unmesh to define template
Team members to send it to organization leads
Personally follow-up with phone calls

7. Follow-ups I would request everyone to think at least 1-3 names Unmesh
SEWA (2 or 3 – Membership/Microenterprise)
MIT (Leo Burd – Community & Civic Technology)
Sanjay Bharagav (Janpal)
Ashim Jain (India Against Corruption)
Gravis (Healthcare)
SEWA Rural (Healthcare)
ICA members
Dr. Bhise (Healthcare)
Chirag/Kohl (LaborVoices) (anti-trafficing)
Deepa (Jhatkaa) (Civic Activism)
CGNet Swara (Civic Activism)