1. Marketing Mix

2. Learning Objectives Understand the importance of where a business sells its product/service Understand the different methods of distribution

3. Place Where a product is sold Method of distributing the product

4. Where? Linked to location of a business Town, industrial estate, out of town shopping centre? It depends on the nature of the business – Car manufacturing would locate ………..? – Fashion clothing store

6. Methods of Distribution This is how the producer gets the product to the consumer (end user).  Wholesaler – “middle man” breaking the bulk and sell to smaller retailers (e.g. corner shops)  Regional Distribution Centre – e.g. Ikea has a depot in Peterborough storing all the products  Retailer – the business that sells to consumer

7. Types of Retailers Chain stores Department stores Hypermarket Supermarket Catalogue Online

8. Method 1

9. Method 2

10. Method 3

11. For each product think of the different ways they can be bought: 1.Books 2.Mobile phones 3.Shoes 4.Bananas

12. Best method for distributing: 1.Laptop 2.Fizzy drink 3.Quality Jeans 4.Farmer selling milk 5.Selling holidays