1. Justin Gonder (@justingonder) eScholarship Operations Coordinator California Digital Library University of California Office of the President Sustaining Open Access Scholarly Publishing Efforts Through POD and eBook Sales at the University of California

2. What is eScholarship?

3. eScholarship Publishing Services 2002 Departmental & Research Unit Content Collections Open Access Faculty Postprints 2012 Journal Publishing Data Publication Streaming Media HTML (vs PDF) Publishing Conference Proceedings ETDs OA Book Series Print-on-Demand

4. The challenge of traditional scholarly monograph publishing Book-length work Generally narrow academic focus Academic vs. mass market appeal Not generally used in classrooms

5. Presses cut print runs and tighten selection to limit losses Per item costs increase Libraries purchase fewer monographs Portion of budget allocated to monographs is also decreasing.

6. The scholarly publishing landscape has changed.

7. Departments at doctorate granting institutions: 88.8% responded that publication of a monograph is “very important” or “important” to earning tenure. 49.8% say that progress toward a second monograph is “very important” or “important.” - MLA Survey of Tenure & Promotion (2005) http://www.mla.org/pdf/taskforcereportppt.pdf Photo credit: San Juaquin Valley Library System (via Calisphere) http://content.cdlib.org/ark:/13030/kt0q2nc47q

8. Who will publish my monograph? Photo credit: dublabrat@Flickr http://www.flickr.com/photos/dublab/369674866/

9. POD + OA for Scholarly Monographs Provides a viable alternative for titles presses can’t publish Increases the readership of niche titles Alleviates the perceived OA / print trade-off Photo credit: Gerry Balding@Flickr http://www.flickr.com/photos/8929612@N04/4587652150/

10. POD + OA for Scholarly Journals Alleviates the perceived OA / print trade-off Provides a source of revenue to support publication growth Valuable marketing tool Photo credit: eclecticlibrarian@Flickr http://www.flickr.com/photos/eclecticlibrarian/9450783/

11. Partnering for POD

12. eScholarship PLUS Offers Branded, full-service e- commerce solution Print on Demand eBook services Retail distribution Contractor marketplace Vendor & CDL support Photo credit: Santa Clara College Press (via Calisphere) http://content.cdlib.org/ark:/13030/kt1k40185z

13. eScholarship PLUS Offers Open Access Author control of copyright $0 setup fee Global distribution (optional, $75 per title) 70% profit sharing Photo credit: Santa Clara College Press (via Calisphere) http://content.cdlib.org/ark:/13030/kt1k40185z

14. Materials fee

15. FormatSizePages Materials Fee (Base price)* Paperback6 X 9250$9.00 Hardcover8.25 X 10.75250$22.50 ePubAny None *based on estimates and subject to change

16. FormatSizePages Materials Fee (Base price)* Retail Price Example* Participant Revenue* Paperback6 X 9250$9.00$15.99$4.89 Hardcover8.25 X 10.75250$22.50$35.99$9.43 ePubAny None$2.99$1.97 *based on estimates and subject to change

17. Getting Started Customization form Quarterly order to Lulu Publishing partners load their books Proof is ordered & approved Item is released for sale Lulu & eScholarship link POD & OA Photo credit: WWI: Interviewing Army Recruits (via Calisphere) http://content.cdlib.org/ark:/13030/c870809r

18. What it looks like when it’s done:

21. Still working… Subscriptions Not a fully branded experience Sales and success will need to be evaluated Photo credit: Shasta Dam? (via Calisphere) http://content.cdlib.org/ark:/13030/tf0g500348

22. More Information About eScholarship escholarship.org/about_escholarship.html About eScholarship PLUS goo.gl/n93nb Justin Gonder justin.gonder@ucop.edu @justingonder Photo credit: Switchboard at California Emporium department store (via Calisphere) http://content.cdlib.org/ark:/13030/kt0779r640