1. Student Record Officer Conference Making a Difference in 2010 Geoff Layer 7 April 2009

2. Structure Scale/Size Government Policy Funding Student Body Internationalisation Public Perception Future

3. 1960s 6% of 18-21 year olds Small number of universities Today 44% of 18-30 year olds 150 universities and more to come 12% of HE is in FE Scale/Size

4. Government Policy Four approaches Expansion Fair access Low socio-economic groups Leitch Research selectivity Quality assurance and standards PMI initiatives

5. Block grant Selective initiatives Regulated tuition fees Unregulated tuition fees Research grants KT income generation Funding

6. Student Body Male/Female Ethnicity Disability Locality Age Qualification base International mix Litigious

7. Internationalisation Direct recruitment 1 + 3 / 2 + 2 / x + y Exchange Franchise Transnational education Campuses abroad

8. Public Perception Access Jobs Types of degrees Standards Low contact hours

9. Tensions Gold standard / Access / Vocational Fair Access / Leitch Prescription / Autonomy Global / Immigration rules esystem / expectation

10. Future Reduced reliance on public purse Higher fees High level of service expectation

11. Student Life Cycle Better preparation Fair admissions First steps in HE Flexible progression Student success

12. Individual Life Cycle Applicant Transition Progression and support Moving on

13. Key Issues Data Integrity Customer relations Process of continuous enhancement Student support

14. Student Support Avoid “blue flashing light / A & E approach” Preventative care as opposed to treating the condition.

15. Inform Policy Attainment of students from minority ethnic groups Student retention policy English language qualifications Differential views on non specific A Levels PGR supervision practice 10% paper reduction per annum Part time student

16. Challenges Analysis of the data Custodians of the rule book Human side of the organisation Be at the table assisting the decision