1. The Fully Networked Car Geneva, 3-4 March 2010 Electrical mobility and Climate Change Ziva Patir VP Standards,Regulations and Compliance Better Place Mass Deployment of electrical cars – The Better Place Solution 1

2. The Fully Networked Car Geneva, 3-4 March 2010 OULTLINE o WHY ELECTRICAL VEHICLES? Environmental, Social, Economical o Technology Vehicle, infrastructure, ITS, TL, Batteries, Charging,exchange o Business model o Standards enable mass deployment 2

3. The Fully Networked Car Geneva, 3-4 March 2010 We are increasingly dependent on oil Source: World Energy Outlook 2006, International Energy Agency CONFIDENTIAL © 2009 Better Place 3

4. The Fully Networked Car Geneva, 3-4 March 2010 Are small “green cars “ solve the problem? Small, Compact and Medium cars define more than 60% of all new vehicle sales in 2007 4

5. The Fully Networked Car Geneva, 3-4 March 2010 CO 2 emissions 5

6. The Fully Networked Car Geneva, 3-4 March 2010 Renewable Energy Infrastructure And Service & Control Centre EVs, Batteries And Software Customer Interface The complete solution: Plug and Drive 6

7. The Fully Networked Car Geneva, 3-4 March 2010 Better Place Solution Elements Out and about Charge Spots Standards compliant Networked & intelligent User-friendly design Over-the-air upgrades Back office Scalable, distributed software architecture supports mass scale messages between end points of charging network, BPLC back office, and utility interface. In hand, in the car Behind the scenes Driver Services Trip planning Charge scheduling Battery swap scheduling Road-side assistance Battery Switch Standards compliant User friendly Optional 7

8. The Fully Networked Car Geneva, 3-4 March 2010 Technology o Powering with electricity is one of the easiest adaptations that can take place in the transport world! o Unlike hydrogen and natural gas opportunities, EV’s mass production technology is already well established. o The majority of the infrastructure already exists and is widespread – based on the existing electric grid! o By using mostly renewable electricity, carbon emissions are substantially reduced and urban air pollution is extensively decreased. 8

9. The Fully Networked Car Geneva, 3-4 March 2010 Battery switch demonstrated in Japan in May 2009 9

10. The Fully Networked Car Geneva, 3-4 March 2010 Battery Switch Station Video 10

11. The Fully Networked Car Geneva, 3-4 March 2010 Better Place at COP 15 11

12. The Fully Networked Car Geneva, 3-4 March 2010 Utility System Battery State Driving Profile Over- rides Constraints Supply / Pricing Customers Network Operations Demand Forecast CS / Roaming Driver Needs Smart charging algorithms EV Charge Management Asset Optimization Renewables Integration Emissions Reduction System Efficiency Enhanced Revenue Benefits Load Management 12

13. The Fully Networked Car Geneva, 3-4 March 2010 Results for 2020 GTCCGTScenario 1 × 155 MW6 × 365 MW1 2 × 155 MW4 × 365 MW2 003 TransformersSub StationsSwitching Stations Scenario 181011 13712 0003 LV Cables (km) MV Cables (km)TransformersScenario 10,14 1 2,1585,4691 8,0001,5814,1272 4,9432871,4333 Controlled charging will need no extra investment in the generation and transmission sectors, and minimal investment in cables 13

14. The Fully Networked Car Geneva, 3-4 March 2010 The Case for Revolution o Electric vehicles powered by renewable energy reduce 4.4 tons of CO 2 emissions per vehicle-year 14

15. The Fully Networked Car Geneva, 3-4 March 2010 YOM KIPPUR Estimated effects on the air quality in urban centers : benzene case study 15

16. The Fully Networked Car Geneva, 3-4 March 2010 NOx Tel Aviv Yom Kippur Ben Yehuda St. Hamackabee St. 16

17. The Fully Networked Car Geneva, 3-4 March 2010 Added power plants emissions were compared to reduced emissions gained through the replacement of conventional vehicles with electric ones, including the peripheral effects on refineries and gas stations. The external cost of conventional vehicle emissions was calculated based on the report of the Israeli Finance Ministry - Green Taxation. The external cost of emissions by power plants and refineries was calculated based on “Pareto report” covering energy production in Israel. Economic Valuation of Air Impacts – Externalities 17

18. The Fully Networked Car Geneva, 3-4 March 2010 Monetization of the impacts Definition of the impacts of the activity, such as health, damage to buildings and agriculture, etc. Definition of the activity to be assessed and the background scenario Externalities : Monetary Cost of Environmental Damages 18

19. The Fully Networked Car Geneva, 3-4 March 2010 Economic Valuation of Air Impacts – Externalities (euro/year) 19

20. The Fully Networked Car Geneva, 3-4 March 2010 Economic Valuation of Air Impacts – Externalities (euro/year) 20

21. The Fully Networked Car Geneva, 3-4 March 2010 Standardization & Regulations CONFIDENTIAL © 2009 Better Place 21

22. The Fully Networked Car Geneva, 3-4 March 2010 Involved parties o Operators o OEM’s o Components manufacturers -1 st tier o Utilities Difficulties o Balance between existing stakeholders o missing- no consumers, no government, no NGO’s, energy agencies 22

23. The Fully Networked Car Geneva, 3-4 March 2010 Energy Value Chain operator EV Service Platform Interfaces with the Utility Information Train Supplier ServiceOperation Generation Transmission Distribution RenewableSources Communication BUS Battery Switch Charge Parking areaHome / Residential telematics LCC M telematics Appliances M 1 23 4 M Range extension Fast charge 23

24. The Fully Networked Car Geneva, 3-4 March 2010 24

25. The Fully Networked Car Geneva, 3-4 March 2010 Information exchange between the vehicle and charge spot 25

26. The Fully Networked Car Geneva, 3-4 March 2010 Thank you 26