1. Pressed For Success Merrimack College October 19, 2009

2. “The average person knows at least 250 people. Then each of those 250 people knows 250 people. So instantly, you have access to 62,500 people.” --Mark Victor Hansen and Robert G. Allen, authors of “The One Minute Millionaire”

3.  A business social network to ◦ Expand your network ◦ Access information and resources ◦ Communicate to many professionals ◦ Search for job opportunities  It is not: ◦ A social network ◦ Replacement of face-to-face networking

4.  Accounts: Personal and Premium  What to do with LinkedIn? ◦ Build and maintain a trusted professional network ◦ Find and reconnect with colleagues and classmates ◦ Request and provide recommendations ◦ Create a professional presence on the web ◦ Request up to 5 Introductions at a time ◦ Search for and view profiles of other LinkedIn users ◦ Ask and Answer questions in the Answers section ◦ Search for jobs seeing how you are connected to the person offering the job or employees at the company

5.  The more information, the more likely you will be found  Your profile is your brand – keep it business-focused  Account & Settings ◦ My Profile ◦ My Profile Photo ◦ Public Profile ◦ Manage Recommendations ◦ Status Visibility ◦ Member Feed Visibility

6.  Personal Information ◦ Name and Location ◦ Email Addresses ◦ Change Password ◦ Close Account  Privacy Settings ◦ Connections Browse ◦ Profile Views ◦ Profile and Status Updates ◦ Partner Advertising ◦ Authorized Applications

7.  Email Notifications ◦ Contact Settings ◦ Receiving Emails ◦ Invitation Filtration  Home Page Settings  Groups  Personal Information  Privacy Settings

8.  Home page = LinkedIn dashboard ◦ Review connection activities  Navigation ◦ Top Category Navigation ◦ Site Service Navigation ◦ Side Navigation

9.  Left side = You ◦ Your content navigation ◦ Statistics  Middle = Your Connections ◦ Inbox ◦ Your Status ◦ Network updates = Content on your connections  Right Side = Modules ◦ People You May Know ◦ Sponsor Ads ◦ Who’s Viewed My Profile? ◦ People Module ◦ Answers Module ◦ Job Search Module

10.  Top Box ◦ Your name ◦ A Photo ◦ Your summary ◦ Status update  Middle Box ◦ Current/Past/Education ◦ Recommendations ◦ Connections ◦ Websites ◦ Personal URL

11.  Summary ◦ Elevator Pitch ◦ Key Words for Searches  Applications ◦ Presentations ◦ Reading List ◦ Blogs

12.  Experience ◦ Most Recent to Oldest ◦ Company, Title, Dates of Employment ◦ Description of your role  Not a job description  What impact did you have?  What strengths did you exhibit?  Education  Additional Information  Personal Information  Contact Settings Create Your Brand!!

13.  My Connections  Imported Contacts  Profile Organizer  Network Statistics  Add Connections ◦ Invite Contacts (file upload) ◦ Outlook Toolbar ◦ Colleagues ◦ Classmates  Remove Connections Build your network!!

14.  Get recommendations ◦ From Managers ◦ From Peers ◦ From Subordinates  Give recommendations  More recommendations = More visibility Get noticed for your accomplishments !!

15.  My Groups ◦ 50 maximum  Following ◦ Discussions or news articles  Groups Directory  Create a Group Get Exposure to a wider network!!

16.  Home page ◦ Search for companies ◦ Add a company  Search results  Company Detail ◦ Description ◦ Employees ◦ New Hires ◦ Popular Profiles ◦ Key Statistics ◦ Related Companies ◦ Career Path / Most Connected To ◦ Recent Promotion and Changes Research before the Interview!!

17.  Answers Home ◦ Summary page ◦ Ask a Question ◦ New Questions from Your Network ◦ This Week’s Top Experts ◦ Featured Category ◦ My Q&A ◦ Browse  Advanced Answers Search  My Q&A  Ask a Question  Answer Questions Demonstrate your expertise!!

18.  Jobs Home ◦ Simple search  Advanced Job Search ◦ Job function ◦ Company ◦ Industry  Search results ◦ Sort ◦ Detail ◦ Get introduced ◦ Apply Now Find jobs and Get Introduced!!

19.  Research Companies  Research hiring managers and potential employees  Enhance and build your network  Get reconnected with former peers, managers, subordinates, alumni, groups, etc.  Increase your ability to be found by recruiters  Build your brand  Get recommendations (they are visible!) and make recommendations  Ask & Answer questions – show your knowledge  Find Jobs