2. Our Mission To enable the success of Canadian students and educators. Our Brand Promise “Canada’s Learning Advantage”

3. Nelson Education Ltd. We are proud to be a Canadian Heritage Company. Canadian operations began in 1913. We are the largest Canadian-owned publisher and produce resources in both official languages. Extensive research and strong author partnerships are key to creating materials that enable educators to deliver unrivalled learning advantages. With almost 100 years of experience educating Canadians, we take pride in contributing to our nation’s identity, prosperity, and global competitiveness.

4. Welcome to Day One! Quick review of your course materials URL for additional free resources Information about the textbook tax credit Insert your school‘s logo; e.g. at left

5. Your Course Text/Package/Materials is/are available in the bookstore NOW! Course number Instructed by: Your name Insert your school’s logo; e.g. at left

6. This custom book was designed just for course name/number You read and use what you pay for – every page will help you get an A! Customized by Professor Name This custom book correlates to Professor Name’s lectures more closely than a traditional textbookThis custom book correlates to Professor Name’s lectures more closely than a traditional textbook Your Your Custom Published Textbook is in the bookstore now! Insert your school’s logo; e.g.. at left

7. Did you know that you can claim… $65 for each month you qualify for the full-time education amount? or… $20 for each month you qualify for the part-time education amount? You can claim the textbook amount (right on your tax return!) if you are eligible to claim the education amount (and can support, with documentation, your enrolment at a post-secondary institution). Textbook Tax Credit Insert your school’s logo; e.g. at left

8. Your Required Course Materials for: course number title You will need this text for :  Tests and Quizzes  Homework  Reading assignments  Achieving your best possible grade!  Technology/package components Insert your school’s logo; e.g. at left

9. Take Advantage ! Your textbook includes: A Canadian Ecologist Highlights prominent studies done by ecologists who have worked in Canada. Ecology in Depth Provides a detailed investigation of important concepts. Environmental Applications Presents an in-depth look at real-world applications of content discussed in the chapter. Questions for Review and Discussion Assist students in reviewing and comprehending the subject matter of each chapter. They can also be used to initiate in-class discussion of specific topics. Helpful Websites Provide additional online resources from government, NGOs, professional associations, and academia in a list at the end of most chapters. Insert your school’s logo; e.g. at left

10. FREE Additional Study Resources Have you ever found yourself reading a textbook chapter and not being able to remember what you read? Do you know how to manage your time? Need strategies for performing better on tests? Visit www.dayone.nelson.com/students and take a first step toward your success! Insert your school’s logo; e.g. at left

11. A Website Full of Resources to Help You Succeed! Check it out...... www.ecology.nelson.com Insert your school’s logo; e.g. at left

12. If you have any questions… Office Hours: xxx Contact info (e.g.. e-mail address): xxx Thank You! Insert your school’s logo; e.g. at left

13. Textbooks…why do they cost what they do? Producing a textbook program is a complex and expensive process. Costs include editing, accuracy checking, proofreading, art development, photo and text permissions, layout, indexing, printing, manufacturing, storage, packaging, and technology and supplement development. The people who work on a book are paid—from the authors earning royalties for their intellectual property to the publishing professionals who help create numerous titles. Bringing a book to market could cost well over $1,000,000 by the time it is published. Insert your school’s logo; e.g. at left