1. 1 © GfK 2015 | IFRPulse QuickStart Guide v 5.0.25 IFRPulse QuickStart Guide & Reference

2. 2 © GfK 2015 | IFRPulse QuickStart Guide v 5.0.25 Welcome to IFRPulse IFRPulse is a one stop solution for full causal analysis of your market. An intuitive, global software platform, it allows you to work with In-Store, Print Ad and Web data in one place. Questions? If you have any questions or require assistance: Contact your local IFR Sales Representative, or e-mail us at globalops@support.gfk.comglobalops@support.gfk.com This quick-start guide is here to get you started on getting the most out of your data. Inside you will find quick guidelines on: Logging In The AccessPoint Dashboard Navigating Reports and Filters Printing, Saving and Exporting Report Types The Image Bank Finding Images Printing Images Access up to date information 24/7, on any device, anywhere QuickStart

3. 3 © GfK 2015 | IFRPulse QuickStart Guide v 5.0.25 Logging In Accessing IFRPulse: Click Here, or copy and paste the link below into your browser:Click Here http://IFRPulse.ifrmonitoring.com/qlikview/ Username & Password: Once your account is activated you will receive an e-mail with your Username and Temporary Password. System Requirements: Browser: Microsoft Internet Explorer 10+ (Recommended), Google Chrome, or Mozilla Firefox Other: Java, Adobe Flash Player, Internet Connection 3Mb+ For assistance please contact globalops@support.gfk.com globalops@support.gfk.com QuickStart

4. 4 © GfK 2015 | IFRPulse QuickStart Guide v 5.0.25 IFR AccessPoint The IFR AccessPoint is the first screen you will see after logging in -- it provides a list of all your cubes & reports. Toggle between viewing your cubes or reports. To search by name: Use the search box to quickly find cubes or reports by name. Beside each cube is a quick glance view of its content. Recently updated cubes are listed first.     Helpdesk and additional resources.     QuickStart

5. 5 © GfK 2015 | IFRPulse QuickStart Guide v 5.0.25 Dashboard The Dashboard includes several summary charts providing an overview of pricing, share and promotion. From here you can dig deeper, select a different report to view, filter to a specific segment, print or export. To dig deeper: Click to see more detail information   To see more: Hold your mouse over any value to see more detail   To do more: Use the navigation menu to select different views or filter data as needed   After selecting a Cube you are brought to the Dashboard. QuickStart

6. 6 © GfK 2015 | IFRPulse QuickStart Guide v 5.0.25 Your bookmarked reports To choose a report : Click to open the report menu Tailoring your view: Reports & Filters 1 1 3 3 Click to see all available options within a report category (The current view is shown in bold) 2 2 Select filters 2 2 View filter summary To remove a filter: Click on the x 3 3 To filter data : Choose a filter category 1 1 QuickStart

7. 7 © GfK 2015 | IFRPulse QuickStart Guide v 5.0.25 Print, Save and Export From Graphs/Tables: The white export icon visible on all tables/graphs allows export in multiple formats and printing. To Export & Print To save Filters and Reports: Click the star icon. Full reports: can be saved as bookmarks Report filters: can be saved and applied to future reports. To Save / Bookmark   From Crosstab & similar interactive tables: data can be exported directly to Excel by clicking on the Excel icon in the top right.     QuickStart

8. 8 © GfK 2015 | IFRPulse QuickStart Guide v 5.0.25 Designed to provide quick answers to the most frequently asked questions. Reports Trends Market changes over time Market Overview What is the market mix? Assortment Performance How has assortment changed?  Graphical view of shares, pricing and distribution over time based on brand, retailer & region.  Competitive crosstab comparing brand, retailer & product shares along with Industry benchmarks.  Brand level overview of positive/negative swings across both share and distribution. QuickStart

9. 9 © GfK 2015 | IFRPulse QuickStart Guide v 5.0.25 Reports Assortment Performance Who has benefited? Common Range Model assortment across retailers Price Analysis What is the price landscape?  Competitive view of displayed models benchmarking a target brand/retailer vs industry.  Competitive view of a retailer’s specific model assortment versus competitors, including pricing.  Share distribution by price point across industry, brands and models. Designed to provide quick answers to the most frequently asked questions. QuickStart

10. 10 © GfK 2015 | IFRPulse QuickStart Guide v 5.0.25 Reports Hitlist How is my model trending? Promotional Share Model assortment across retailers Crosstab Analysis Drag & drop custom views  Full model listing with ability to drill into single model and view evolution of distribution and pricing.  Brand share distribution within each type of promotion, with drill down to see where a single brand focused their promotional activities at the retailer level.  Flexible workspace for creating your own custom views. Designed to provide quick answers to the most frequently asked questions. QuickStart

11. 11 © GfK 2015 | IFRPulse QuickStart Guide v 5.0.25 Select Image Bank from the report menu. The Image Bank is currently only available when working with AD data. To Access: Imagebank Image Bank Quickly find, print and export Ad images

12. 12 © GfK 2015 | IFRPulse QuickStart Guide v 5.0.25 Image Bank: Find Images   To narrow your search: Use filters   To see only cover ads: Click First Pages Only   To see Ad details: Click the info icon next to each image To see the entire flyer: Click the booklet icon next to each image   Use filters to find an exact image Imagebank

13. 13 © GfK 2015 | IFRPulse QuickStart Guide v 5.0.25 Image Bank: Print Images 1 1 To Print: Click the printer icon Click to select the images you wish to print. These will be shown on the right 2 2 Click Next StepSelect your print layout 3 3 Print single or multiple images and create PDF booklets 4 4 Imagebank

14. 14 © GfK 2015 | IFRPulse QuickStart Guide v 5.0.25 IFRPulse is online 24/7 Login to explore, create and find the insights you need. Now it´s your turn! See you soon!

15. 15 © GfK 2015 | IFRPulse QuickStart Guide v 5.0.25 If you have any questions or require assistance, please feel free to contact your local IFR Sales Representative, or e-mail us: globalops@support.gfk.com.globalops@support.gfk.com Questions?