1. David F. Miller Center For Retailing Education and Research International Retailing Education and Training (IRET ) Retailing in China Illustration - Chengdu

2. page 2Location Module David F. Miller Center for Retailing Education and Research Chengdu

3. page 3Location Module David F. Miller Center for Retailing Education and Research Overview Chengdu Guangzhou Shanghai Beijing Chengdu Guangzho u Shanghai Beijing The capital city of Sichuan Population: 10.82 Million Area:12,400 km2 The center of science, technology, commerce and finance in southwestern China

4. page 4Location Module David F. Miller Center for Retailing Education and Research

5. page 5Location Module David F. Miller Center for Retailing Education and Research  Delicious food: Asia's first gourmet city  Beautiful scenery: the best tourist city in China  Traditional culture: Sichuan Opera, teahouse Impressions of Chengdu

6. page 6Location Module David F. Miller Center for Retailing Education and Research 1980’s Chengdu

7. page 7Location Module David F. Miller Center for Retailing Education and Research Modern Chengdu

8. page 8Location Module David F. Miller Center for Retailing Education and Research Retailing in Chengdu  The location of shopping area in CD

9. page 9Location Module David F. Miller Center for Retailing Education and Research Old Chunxi Road Shopping Area Chunxi Road allegedly founded in 1924, today's Chunxi Road shopping area has formed an “Urban Essentials business district”, it is the most prosperous commercial street in Chengdu.

10. page 10Location Module David F. Miller Center for Retailing Education and Research Modern Chunxi Road Shopping Area

11. page 11Location Module David F. Miller Center for Retailing Education and Research  Overview (in 2008)  Nearly 60,000 retail units  Retail sales totaled 109.6 billion RMB  Retail formats  Department Store  Supermarket  Hypermarket  Specialty store  Convenience Store Retailing in Chengdu (Cont.)

12. page 12Location Module David F. Miller Center for Retailing Education and Research Department stores  Chengdu department store  Beijing Hualian  Moore Parkson  Benevolence and Spring  Moore Fashion Plaza  New World Department Store  The People's Department Store  Pacific Department Store,  Wangfujing Department Store  Ito-Yokado  Pacific  Isetan Department Store,  Parkson Times Square store

13. page 13Location Module David F. Miller Center for Retailing Education and Research Wangfujing Department Store Location: Zongfu Road Country of Origin: China Established: 1999 Position: Fashion Department Store

14. page 14Location Module David F. Miller Center for Retailing Education and Research Pacific Department Store Location: Chunxi and Quanxing road. Country of origin: Taiwan, China Established: 1993 Position: Popular Trend

15. page 15Location Module David F. Miller Center for Retailing Education and Research Ito Yokada Location: Chunxi Road Lidu Plaza Country of Origin: Japan Established ： 1997 Position: Mid-range department store and supermarket

16. page 16Location Module David F. Miller Center for Retailing Education and Research Isetan Department Store Location: Chunxi Road Country or origin: Japan Established: 2007 Position: High-end

17. page 17Location Module David F. Miller Center for Retailing Education and Research Parkson Times Location: Chengdu Jinjiang Zongfu Road Attributes : Malaysia Position: High-end fashion

18. page 18Location Module David F. Miller Center for Retailing Education and Research The People's Department Store Location: Salt City shopping district Attributes: Domestic Founded: 1953 Standing: The oldest local mall, recently was purchased by Shenzhen Maoye Position: Fashion

19. page 19Location Module David F. Miller Center for Retailing Education and Research  Red Flag: Supermarket  Mutual: Supermarket  Auchan: 2 Hypermarkets  Carrefour: 7 Hypermarkets  Trust-mart: 7 Hypermarkets  Wal-mart: 2 Supercenters Supermarket

20. page 20Location Module David F. Miller Center for Retailing Education and Research Red Flag Country of Origin: China Established: June 2000 Format: Supermarket Supermarket

21. page 21Location Module David F. Miller Center for Retailing Education and Research Carrefour Country of Origin: France Established ： 1999 Number of stores: 7 Hypermarkets Hypermarket

22. page 22Location Module David F. Miller Center for Retailing Education and Research  Gome  Suning  Watson  IKEA Specialty Stores

23. page 23Location Module David F. Miller Center for Retailing Education and Research Gome Country of origin: China Market Entrance: 2000 Headquarters: Beijing Business scope: Home electronics Scale: 20 stores Suning Country of origin: China Market Entrance: 2002 Headquarters: Nanjing Business scope: Home electronics Scale: 16 stores Specialty Stores

24. page 24Location Module David F. Miller Center for Retailing Education and Research Watson Country of Origin: Hong Kong, China Market Entrance: 2003 Business scope: Health and Beauty Products Number of stores: 6 IKEA Country of Origin: Sweden Market Entrance: 2009 Number of stores: 1 Specialty Stores

25. page 25Location Module David F. Miller Center for Retailing Education and Research Retailing in Chengdu  Location-SN CD Location-Ikea CD

26. page 26Location Module David F. Miller Center for Retailing Education and Research Retailing in Chengdu  Gome CD Location

27. page 27Location Module David F. Miller Center for Retailing Education and Research Chengdu WOWO Country of Origin: China Market Entrance: 2005 Business scope: Convenience Stores Number of stores: More than 200 Convenience Stores