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Published byBrent Richardson Modified over 9 years ago
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Rental Conversion Burner Program Caroline Fluet – Unitil Donna White – O G Croteau P & H August 27, 2015
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Massachusetts Gas Service Area
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Demographic of MA gas service area Population# Housing Units % MultifamilyMedian Household $ Persons below poverty level Gardner 20,3549,12647.5$48,843*14.4* Fitchburg 41,00017,11751.7$45,363*20.6* Ashby 3,2081,0673$82,7785.1 Lunenburg 10,0863,6689.7$69,7244.1 Townsend 6,9052,51113.7$78,9853.3 West Townsend 2,125770$90,5210 Westminster 7,2772,71613.8$75,4063.1 *State Average 6.7m2.8m41.7$66,86611.4
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The Opportunity How do we sell this product? We sell by focusing the customer on “ease of conversion”. Very little up front cost. A standard install could cost the customer as little as having the chimney cleaned or installing a hard wire CO detector How do we reach these folks? On the main and low use marketing by mail Mass Media( TV/Radio/Online) is a very effective way to reach home and business owners.
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Oil Prices vs CB Installations
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Standard Installation Equipment inspection Chimney inspection Gas piping to meter Flue pipe up to 6’ Barametric gauge Spill switch Burner install
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Trade Allies and Contractors Chimney Sweeps Provide certification Clean the chimney Electrician Wire the burner Install a hard wired carbon monoxide detector Plumber: Provide written estimate Verify chimney certificate Verify carbon monoxide detector Install burner and coordinate the associated trades Coordinate final inspection and meter set
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Donna White O G Croteau Plumbing & Heating, Inc.
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What We Do: Site visit Visually inspect chimney Ensure the location is up to MA Code Provide Gas Load Provide Estimate Do Installation
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The Burner Carlin EZ Burner 50,000 to 275,000 btu’s Selection Guide Instruction Manual Gas Analyzer Wohler A 400 Provide print out
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Clean the unit Seal flue gas containing joints Test the gas line Schedule the Electrician Adjust firing rate Schedule City/Town inspection Schedule meter set
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The what’s in it for me: Expands business Visibility Associations
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Q & A
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