Presentation is loading. Please wait.

Presentation is loading. Please wait.

Are you attracted by these images? Why? NOW WE’RE GOING TO WATCH A VIDEO BUT FIRST OF ALL…

Published byHelena Chapman Modified over 9 years ago

Similar presentations

Presentation on theme: "Are you attracted by these images? Why? NOW WE’RE GOING TO WATCH A VIDEO BUT FIRST OF ALL…"— Presentation transcript:

1

2 Are you attracted by these images? Why?

3

4 NOW WE’RE GOING TO WATCH A VIDEO BUT FIRST OF ALL…

5

6 How do adverts work?

7 What is it the unique selling proposition? Do you think advertising is promise? Why?

8 What do you think these adverts want to promise?

9 In pairs analyze those adverts taking into account… Brand Target Strategies Goals Other

10 Is the main purpose of advertising to inform or to entertain its public? Is the main purpose of advertising to inform or to entertain its public? Who were those messages intended to? Who were those messages intended to? From whose perspective is that story told? From whose perspective is that story told? Which voices are heard and which are totally absent? Which voices are heard and which are totally absent? What kind of strategies does these messages use to get your attention? What kind of strategies does these messages use to get your attention?

Download ppt "Are you attracted by these images? Why? NOW WE’RE GOING TO WATCH A VIDEO BUT FIRST OF ALL…"

Similar presentations

1 © 2009 South-Western, a part of Cengage Learning Chapter 11 Message Strategy PPT 11-1.

1 © 2009 South-Western, a part of Cengage Learning Chapter 11 Message Strategy PPT 11-1.
Graphic Design Graphic Design is the art of communicating messages with images (pictures) and lettering (words). You see graphic designs in books, magazines,

Graphic Design Graphic Design is the art of communicating messages with images (pictures) and lettering (words). You see graphic designs in books, magazines,
Y A S O O B A L I b o r n o n 1 9 t h F e b r u a r y 1 9 9 0 i n K a n p u r d i s t r i c t o f U t t a r P r a d e s h. H e s t a r t e d s i n g i.

Y A S O O B A L I b o r n o n 1 9 t h F e b r u a r y i n K a n p u r d i s t r i c t o f U t t a r P r a d e s h. H e s t a r t e d s i n g i.
Creative Message Strategy

Creative Message Strategy
Executional Frameworks Chapter 7.  Message strategies are used to deliver a message theme (Chapter 5)

Executional Frameworks Chapter 7.  Message strategies are used to deliver a message theme (Chapter 5)
Advertising Strategies

Advertising Strategies
Identity as Branding Branding, Marketing, and Advertising.

Identity as Branding Branding, Marketing, and Advertising.
Introduction to Media Studies EMS30 Mr. Briggs. What is Media Studies? Media Studies is a general term used to describe the different educational approaches.

Introduction to Media Studies EMS30 Mr. Briggs. What is Media Studies? Media Studies is a general term used to describe the different educational approaches.
What are these all types of?. What is the purpose of advertising? To attract new buyers and try to expand customer base To compete in the market To create.

What are these all types of?. What is the purpose of advertising? To attract new buyers and try to expand customer base To compete in the market To create.
Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 8 - 1 The Creative Side.

Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter The Creative Side.
Media Literacy Ability to “read”, analyze, evaluate, and create media in a variety of forms.

Media Literacy Ability to “read”, analyze, evaluate, and create media in a variety of forms.
Advertising. When we think of the media, what do we think of? Brainstorm some examples.

Advertising. When we think of the media, what do we think of? Brainstorm some examples.
Elements of Advertisements 7 th Grade 2.10 To understand the key elements of a print advertisement and the intended effects on an audience To create an.

Elements of Advertisements 7 th Grade 2.10 To understand the key elements of a print advertisement and the intended effects on an audience To create an.
Creative Strategy: Planning and Development

Creative Strategy: Planning and Development
Name Of the Student Name Of the University MARKETING COMMUNICATIONS1.

Name Of the Student Name Of the University MARKETING COMMUNICATIONS1.
Warmup “If I could say it in words, there would be no reason to paint.” – Edward Hopper What is your definition of art? What kind of art do you like to.

Warmup “If I could say it in words, there would be no reason to paint.” – Edward Hopper What is your definition of art? What kind of art do you like to.
CHAPTER 6: INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY Lecture 10 6.1.

CHAPTER 6: INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY Lecture
Role of Advertising in an IMC Campaign IMCY Award Competition Workshop October 22, 2007 Presenter: Professor Sheila Wexler.

Role of Advertising in an IMC Campaign IMCY Award Competition Workshop October 22, 2007 Presenter: Professor Sheila Wexler.
Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 9.

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 9.
MEDIA TEXT CONTINUED “Selling Images and Values” From Mass Media and Popular Culture.

MEDIA TEXT CONTINUED “Selling Images and Values” From Mass Media and Popular Culture.

Similar presentations

Ads by Google