2. Consumerization of IT Tension between IT and end users “Consumerization is a real force in many enterprises. Enterprises that ignore this trend may be setting themselves up to be marginalized, or, worse, users may actively circumvent IT controls if IT is perceived to be out-of-touch or draconian.” – The (Not So) Future Web, June 21, 2011, Gene Phifer & David Mitchell Smith 1.19 billion mobile workers in 2013 (Source: IDC)

3. 750 million 150 million 100 million Millions of Microsoft infrastructure users

4. Moving to the cloud

6. Outlook Mobile and Office Mobile built in Get to a new level of organized in your work and personal life View presence and reach coworkers in real time Access, change and share documents through Office Hub

7. "Office being on the phone is one of those things that can separate a regular smartphone from a smart business phone." - William M. Spencer, Project Manager

9. Integrates with your infrastructure Do more, on premise or in the cloud Use what you know and trust Helps protect your business information

10. Protect data at rest Secure access Guard against malware Business apps options

11. “I like that Windows Phone supports more than one Microsoft Exchange Server email account. Access to multiple business and personal inboxes and integrated calendars helps to seamlessly coordinate business and personal lives.” - Robert Gerstner, Senior Project Manager

12. Mobilize business apps Deliver captivating apps Help protect corporate LOB data Develop high quality apps efficiently

13. “Our development team is able to leverage their existing.NET/Windows development skills to quickly and easily create applications for Windows Phone. The tools are the best and easy to use!“ - Randy A. Miller, Director, Information Services

15.  ISV, HQ based in the Netherlands Sales Office in Redmond, WA, USA  Focused on mobile development for Microsoft Dynamics CRM  Over 15 years of hands-on experience with Microsoft mobile technology  Working with Microsoft CRM as of version 1.2

16.  Sales, Service, Marketing  XRM/Dynamics application Framework  Updates while on the road  Online/Offline

19.  Accenture and Avanade ~280,000  Simplify time and expense data capture  Improve data accuracy  Improve submission timeliness  Integration with back office T&E system  Expense data capture on the move  Integration with travel tools such as TripIt  Utilize calendar appointment data  Improved reminders for submission  Personal expense management  Live Tiles  Notifications  Microsoft Bing® Maps  Office Calendar  SQL Database Storage  Windows Azure Cloud Storage  App Data Encryption  WP7 Hub & Panorama

21.  Time and Expense Hub  Quick Expenses Data Entry  Timesheets  Receipt Image Capture  Mileage Data Capture  Multiple Tiles  Live Tile – Submission Reminder  Real-Time “toast” Notifications – Delayed Submissions  Microsoft Push Notifications  Calendar Integration – Appointments Location  Windows Azure Cloud Storage – Receipt Images  TripIt Integration  Bing® Integration – Mileage Calculator  T&E System Integration

23. $ Billions $2.4B $0.8B $1.2B $1.8B

24. DISCOVER how Windows Phone can help you provide richer and more powerful solutions UNDERSTAND customer value of Windows Phone with Exchange, Lync and SharePoint BUILD innovative and unique mobile experiences with tools you already use and know INTEGRATE Windows Phone into your communication and collaboration practice MARKET your Windows Phone solutions through Marketplace and Pinpoint DRIVE services revenue by making Windows Phone part of your customer offerings

25.  New level of organized  View and reach co-workers in real-time  Edit and share Office docs  Do more on premise or in the cloud  Use what you know and trust  Helps protect business data  Deliver captivating apps  Help Protect corporate LOB data  Develop high-quality apps, efficiently