1. Michael Hartmann Snr. Director CEE HQ – Microsoft Belgrade, March 16th 2009

2. Transformational Era

3. Extends tools and platform to cloud Builds on existing investments Delivers innovative solutions Connects people, data, devices and applications Creates integrated experiences across devices Gives flexibility & control to customers Software-plus-Services

4. Multi-headed client experience Multiple deployment choices Attached services On-Premise Finished Service Attached Service Microsoft Exchange Example

5. Apple iTunes, iPhone SDK Adobe AIR Intuit Quicken Online SAP Business ByDesign Lotus Notes Hosted Messaging Siebel CRM OnDemand Google Chrome, Android, Gears Yahoo! BrowserPlus, Zimbra Desktop eBay Desktop, Skype Salesforce Offline Edition 2.0, Mobile NetSuite Office integration Zoho CRM Outlook Edition The Move Is On Desktop Software Enterprise Software Consumer Web Pure-Play SaaS

6. Integrated Experiences Raising the level of the platform above individual devices Making the combination of the PC, the Web and the phone greater than the sum of their parts Provides platforms and tools that capitalize on each device’s unique characteristics

7. Externalization of IT Engage across the Web Inward focused solutions Limited by “scale up” Externalization of IT A new model for IT in response to a different business world +

8. Services Platform and Applications

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