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Published byRichard Scott Modified over 9 years ago
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Summary Founded 1979 Subsidiary of Delta Airlines in 1999 Corporate Culture Crisis 25 th Anniversary Approaching
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Research Multi-tiered Communication Audit Focus Groups Review of Communication Materials Findings: Communication Overload, Moving from command/control to participatory management
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SWOT Strengths: CEO, Growing Weaknesses: Mix of cultures, many new employees Opportunities: 25 th Anniversary, involve employees in development of new vision statement Threats: Need to maintain separate identity, weak technology, lack of coordinated employee communications
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Provided Immediate Feedback Upgraded internet Access Increased CEO/Employee Interaction Enhanced Employee Rewards/Recognition Implemented Shadow Program Increased 2-way Communications
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Unveiled New Vision/Mission Statement Internet Vision Leaders Employee Video Manager Briefing Book Badges Vision Week Activities
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1-year Post Communication Audit Evaluation Employee Engagement Survey 53% involved in team discussions about vision 66% said ASA values were important to them
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How to measure behavioral impact of original audit and engagement survey? Strategies for seamless communication with parent company while maintaining identity? Ways to externalize employee recognition? Alternatives for developing a vision & mission? Lessons for the future?
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