1. “making love since 2015” Mony Chim, Nick James, Elizabeth Rodriguez, Agnes Wong

2.  96 million singles over 18 in US  New genome technology  legitimate matchmaking potential  Service features

3.  Expected to be a $1.65 billion industry by 2012.  Over 120,000 marriages credited to online websites.  Gene therapy is expected to reach a worth of $316 million by 2015.

4.  Weaknesses- potentially a higher initial cost compared to our competition.  Strengths- Scientific approach which is more accurate than our competitors methods.

5.  Minor competitor- eHarmony.com  20 million members  Monthly fee is $59.99  Major competitor- Match.com  29 million members  Monthly fee is $29.99

6.  Advantages:  We use a scientific approach-gene therapy  We find our clients match for them  Disadvantages:  Higher initial cost, but our one-time gene therapy fee will be kept in our data base as long as we exist.

8.  Something new  Results  Exclusivity

9.  Go big!  2 million customers first year  Hire Geisheker marketing firm  Free stuff  Cooperation with related businesses

10.  Cost breakdown:  Total = $140m  Projected Revenue:  Total = $130m

12.  Cost of genome will go down  More accessible for customers  Less profits from referrals  Further develop relationship advising due to profitability there  Customer retention  Increase marketing to ensure customer replacement.

13.  Faulty projections or assumptions  Buyout from e-harmony or match.com