2. ‘SOUTH CITY’ is a mixed use development on 31.14 acres of land in South Kolkata having 5 Residential towers comprising of 1675 flats, Club, School and a million sq.ft. Shopping Mall, all planned of International standard. About the Project

3. South City Mall Largest Mall in India : 1 million sq. ft with widest retail options Promising lifestyle of international standards in the heart of Kolkata Largest & Lavish Central Atrium Widest Corridors for convenience of shopping Largest multi - level parking facility in eastern India to alight at the desired floor : - 9 level parking with capacity for 1500 cars - 500 two wheelers South City Mall drives a footfall of 1.8 million people per month. An average of 30,000 cars drives in every month South City Mall is the first and only Mall giving support to the Retailers during Recession period Mall had given Marketing Credits to make Retailers sustain in the tough time Created and designed by Bentel Associates of South Africa and City Architect Dulal Mukherjee & Associate

4. 134 retail outlets averaging 1000 – 2500 sq.ft. area each Shoppers Stop spread over 83,000 sq. ft Pantaloons spread over 71,000 sq.ft Spencer's’ hyper-mart concept to Kolkata over 72,000 sq.ft. Fame Cinema Kolkata’s first six-screen multiplex over 60,000 sq ft “FOODTALK” from Blue Foods hosting 13 different cuisines spread over 30,000 sq.ft. Starmark over 20,000-sq-ft Timezone entertaining children and the young over 14,000 sq. ft. Largest Retail Options…

5. Branding / Events and Promotions... Branding Medium : Façade Hoarding (Out Side) Façade Hoarding (Inside) Dropdowns Ballasted Escalator Branding Digital Media : LED Video wall LCD / Plasma Screens Promotion & Events : Product Launches / Display Fashion Shows / Kid’s Shows Live Events Sampling Activity Invitee Shows Shootings Live Shows / Private Party at Roof Top

6. Branding Medium Location : Glass façade (main entrance to the Mall, facing Anwar Shah Road) Size : 76’(w) x 23’(h) No. of Hoarding : 2 no. Rate : Rs.300000/- p.m. + tax (as appropriate) Mounting / Dismounting : Additional Material : Self Adhesive Vinyl Façade Hoarding (Centre) outside Mall

7. Branding Medium Location : Front façade ( facing P.A. Shah Road ) Size : 26’(w) x 29’(h) Display Area : 25’6” (w) x 28’ 6” (h) No. of hoarding : 2 Rate : Rs.250000/- p.m. + tax (as appropriate) Mounting / Dismounting : Additional Material : Front lit flex Façade Hoarding (North East) outside Mall

8. Branding Medium Façade Hoarding (North West) outside Mall Location : Front facade (facing P. A. Shah Road) Size : 26’(w) x 29’(h) Display Area : 25’6” (w) x 28’ 6” (h) No. of hoarding : 2 Rate : Rs.2,50,000/- p.m. + tax (as applicable) Mounting / Dismounting : Additional Material : Front lit flex

9. Branding Medium Location : Residential Tower Entrance / Mall / School Entrance Size : A - 14’5” x 9’8” x 2no. ; B – 12’2” x 9’8” x 2no. ; C – 10’5” x 9’8” x 1no. No. of Hoarding : 5nos. Rate : Rs.30,000/- p.m. + tax (as applicable) Mounting / Dismounting : Additional Material : Front lit flex Façade Hoarding (Easter Side) outside Mall A AB B C A A B B C

10. Façade Hoarding (West Side) outside Mall Location : West Facade (facing to Residential / Mall Basement Entry & all exit Size : 9’8”’(w) x 29’5”(h) Display Area : 9’2” (w) x 29’ (h) No. of hoarding : 2 Rate : Rs.50,000/- p.m. + tax (as applicable) Mounting / Dismounting : Additional Material : Front lit flex

11. Façade Hoarding (West Side) outside Mall Location : West façade, facing to Residential, Mall Basement entry & all exit Size : 26’(w) x 30’(h) Display Area : 24’6” (w) x 29’ (h) No. of hoarding : 1 Rate : Rs.1,00000/- p.m. + tax (as applicable) Mounting / Dismounting : Additional Material : Front lit flex

12. Branding Medium Hoarding inside the Mall (2 nd. floor Glass Bridge) Location : 2 nd. Floor Glass Bridge, visible from every floor of the Mall Size : 16’(h) x 27’(w) Display Area : 15’9” (h) x 26’ 9” (w) No. of hoarding : 1 Rate : Rs.1, 00000/- p.m. + tax (as appropriate) Mounting / Dismounting : Additional Material : Front lit flex

13. Branding Medium Dropdown Location : Central Atrium Size : 6’(w) x 30’(h) Both side No. of dropdowns : 6 Rate : Rs.1,50,0000/- p.m. + tax (as applicable) Mounting / Dismounting : Additional Material : Front lit flex

14. Branding Medium Ballasted Location : At all Floor Size : 9’(h) x 5’(w) No. of Ballasteds : 4no. Each floor; Total – 16 nos. Rate : Rs.50,000/- p.m. + tax (as applicable) Mounting / Dismounting : Additional Material : Front lit flex

15. Branding Medium Escalator Branding Location : Ground flr. First flr and Second flr Size : 4’(h) x 22’(w) No. of Ballasteds : 2nos. each floor; Total – 6 nos. Rate : Rs.200000/- p.m. + tax (as applicable) Mounting / Dismounting : Additional Material : Self Adhesive Vinyl

16. Digital Media : LED Video wall Location : Ground flr. Size : 12’ X 16’ (768 pxl x 1024pxl) Rate : Rs.60,000/- p.m. + tax (as applicable) Facility : 40 Rotation / day, Format : 15sec. Clip for TVC, 4 slides (Max.) for PPT

17. LCD Plasma Screen Location : All Floors except Ground Floor Size : 32” screen Rate : Rs.40,000/- p.m. + tax (as applicable) Facility : 40 Rotation / day, Format : 15sec. Clip for TVC, 4 slides (Max.) for PPT

18. LED & LCD – Combo Location : LED on 1 st Floor, LCD on every floor except Ground Floor Size : LED : 1024 x 768, LCD : 32” Screen Rate : Rs.75,000/- p.m. + tax (as applicable) Facility : 40 Rotation / day, Format : 15sec. Clip for TVC, 4 slides (Max.) for PPT

19. THANK YOU