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2014/15 Annual Performance Plan Presented by the GCIS Executive Team Date: 23 July 2014
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Topic/ TaskSpeaker 1.Strategic OverviewActing CEO 2.The MandateActing CEO 2.Situational AnalysisActing CEO 2.Corporate Strategy: 2015 – 2019Acting CEO 3.Vision, Mission, ValuesActing CEO 5.Strategic ObjectivesActing CEO 6.Organisational StructureActing CEO 7.2014/15 Targets per ProgrammeDeputy CEOs 8.Financial management: 2014-17Acting DCEO: CS 9.Concluding RemarksActing CEO Presentation outline 2
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Ministry of Communications Honourable Minister Faith Muthambi, MP Honourable Deputy Minister Stella Ndabeni-Abrahams, MP 3 Phumla Williams
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20 Years of Freedom In this year we will sustain the 20 Years of Freedom Campaign which allows us to reflect as a nation on our achievements since 1994. This provides a factual and psychological basis or grounds for the national call to action: Together we move South Africa forward. 4 Phumla Williams
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5 1. 2014/15 Strategic Overview The fight against poverty, unemployment, and inequality, demand intensive communication of socio-economic opportunities created by government for all citizens and communities, in terms of the key priorities of government. Government’s focused implementation of the Programme of Action in pursuit of the National Development Plan presents a powerful opportunity to showcase the changing face of the South African landscape. The growth in digital and mobile communications presents government with the opportunity and challenge of engaging interactively with citizens and stakeholders, and to join in social conversations. Phumla Williams
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6 1.2The Mandate 2 ❶Provides strategic leadership in government communication. ❷Coordinates a government communication system that ensures that the public is informed about government’s policies, plans and programmes. Phumla Williams
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GCIS leads and guides Media Development & Diversity Agency (MDDA) The MDDA focuses on promoting advocacy for media development and diversity, developing partnerships, managing stakeholders and providing grant and seed funding for community and small commercial media 7 1.3 Public Entity: MDDA Phumla Williams
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The pulse of communication excellence in Government. Vision Lead the strategic communication of government, ensure coherence of message, and open and extend channels of communication between government and the people, towards a shared a vision. Mission Professionalism, diversity, openness & transparency, innovation, and honesty & integrity. Values 8 1.4 Vision, Mission, Values Phumla Williams
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Professionalise the communication system, build a reliable knowledge base and enhance communication products Strategic leadership and support in govt communication Develop content and create platforms to grow voice of govt Effective and efficient marketing and distribution services for government Maintain and strengthen a well functioning communication system that proactively informs and engages the public 9 Improve interdepartmental coordination across the three spheres of govt to ensure coherence An informed and empowered citizenry on govt policies, plans & programmes Ensure informed stakeholders that extend the reach of government communication effort A proactive media engagement system by building, maintaining and improving relations with the media and driving the communication agenda Phumla Williams 2. Strategic Objectives 2014 - 2019
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Provide efficient and effective communication services Provide a responsive, cost-effective, compliant and business focused corporate organisation 10 Attract & retain highly skilled human capital Efficient & effective information technology infrastructure and systems Effective strategic management processes & procedures Professional internal audit services Government training and development Proactive, responsive, compliant and cost effective finance, supply chain & facilities management A professionalised government communication system Cost effective media bulk buying services for government Production of high quality TV commercials and video footage, photographs, radio commercials and programmes and graphic designs for client departments Phumla Williams 2. Strategic Objectives 2014 - 2019
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Enhance the image of government and that of the state 11 Manage corporate identity for government Phumla Williams 2. Strategic Objectives 2014 - 2019
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3. GCIS Structure 12 Phumla Williams
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13 Programme 2: Content Processing and Dissemination Mr Harold Maloka Government Communications and Information System (GCIS)
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14 Programme 2: Content Processing & Dissemination 1 edition of 45 000 South Africa Yearbook, 20 000 Pocket Guide copies and 4 000 DVDs annually Translation and editing services 12 editions of 20.4 million Vuk’ uzenzele annually 4 editions of GovComms newsletter annually Daily news updates on key govt programmes Products and Platforms Purpose: provides strategic leadership in government communication for the purposes of ensuring coherence, coordination, consistency, quality, impact and responsiveness of government communication 4. 2014/15 Annual Performance Plan Sub Programme Harold Maloka
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15 Sub Programme Programme 2: Content Processing & Dissemination Products and Platforms 11 editions of the Public Sector Manager magazine published annually Use of social media platforms Eight Government Dialogue newsletters annually Continuous assessment and updating of online content Marketing, distribution & corporate identity management for government Online Reputation Management System Harold Maloka
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16 Sub Programme Programme 2: Content Processing & Dissemination Policy and Research Media Monitor media coverage of local and international news - print, radio, TV and social media Alert stakeholders of breaking news for a better coordinated response Analyse trends in media coverage on government Draft content, e.g. op-eds and key messages, for use in the media Two cluster reports Harold Maloka
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